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Web Analytics 2. 0 The Art of Online Accountability and Science of Customer Centricity

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ISBN-10: 0470529393

ISBN-13: 9780470529393

Edition: 2010

Authors: Avinash Kaushik

List price: $33.00
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Description:

The bestselling book Web Analytics: An Hour A Day was the first book in the analytics space to move beyond clickstream analysis. Web Analytics 2.0 will significantly evolve the approaches from the first book and presents an innovative new framework for making critical business decisions based on web data. The book's overwhelming focus will be to teach the reader how to use the latest tools and techniques available in the market place. Continuing in the footsteps of the first book, Web Analytics 2.0 will cover the fields of traditional web analytics, usability and qualitative analysis, experimentation and testing, as well as competitive intelligence. It will provide a holistic view of what…    
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Book details

List price: $33.00
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 10/27/2009
Pages: 512
Size: 7.40" wide x 9.10" long x 1.30" tall
Weight: 1.826
Language: English

Avinash Kaushik is the co-Founder of Market Motive Inc and the Digital Marketing Evangelist for Google. His prior professional experience includes key roles at Intuit, DirecTV, Silicon Graphics in the US & DHL in Saudi Arabia.Through his blog, Occam's Razor, and his best selling books, Web Analytics: An Hour A Day and Web Analytics 2.0, Avinash has become recognized as an authoritative voice on how marketers, executives teams and industry leaders can leverage data to fundamentally reinvent their digital existence.Avinash puts a common sense framework around the often frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to…