Brandraising How Nonprofits Raise Visibility and Money Through Smart Communications

ISBN-10: 0470527536
ISBN-13: 9780470527535
Edition: 2010
Authors: Sarah Durham
Buy it from $44.13
This item qualifies for FREE shipping

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. Emphasizing the importance of building upon the core of a clear mission and relevant strategic plan, this book  More...

New Starting from $44.13
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Italian Grammar Online content $4.95 $1.99
Add to cart
Study Briefs
Portuguese Grammar Online content $4.95 $1.99
Add to cart
Study Briefs
Spanish Grammar Online content $4.95 $1.99
Add to cart
Study Briefs
German Grammar Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 1/19/2010
Binding: Hardcover
Pages: 208
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 1.034
Language: English

Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. Emphasizing the importance of building upon the core of a clear mission and relevant strategic plan, this book guides nonprofits through the process of creating a recognizable and meaningful brand, and a comprehensive, multi-level communications plan. Readers will learn how to coordinate every aspect of their branding and communications efforts, from beginning to end, including:1. organizational profile (vision, mission, values, objectives, position, personality)2. identity presentation (visual platform, messaging platform)3. experiential outreach (online, print, personal, broadcast, mobile)4. moving beyond brandraising (measuring communications impact on programs and impacts, sustaining successful communications and fundraising)

Brandraising
What "Brandraising" Means
Measuring the Value of Communications
In Summary
Principles of Effective Communications
Seeing the Long View
Communicating on Their Terms, Not Yours
Doing More with Less
In Summary
Overview of Brandraising
The Organizational Level
The Identity Level
The Experiential Level
Leadership Involvement in Each Level
Measuring and Assessing Brandraising's Impact
Quantitative and Qualitative Metrics
In Summary
Brandraising at the Organizational Level
What Comes First: Strategic Planning or Brandraising?
Vision
Mission
Values
Objectives
Audiences
Positioning
Personality
A Foundation for Everyday Activities
In Summary
Brandraising at the Identity Level
The Visual identity
The Messaging Platform
Sub-Brands
Integrating the Identity
In Summary
Brandraising at the Experiential Level
Selecting Audience-Centric Channels
Online
In Print
In Person
On Air
By Mobile
In Summary
Implementing Brandraising
When You Can't Do it All
Relaunching Your Nonprofit's Identity
Brandraising After Relaunch
Integrating Brandraising into Daily Communications
In Summary
In Conclusion
Acknowledgments
About the Author
References
Index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×