Marketing Research Kit for Dummies

ISBN-10: 047052068X
ISBN-13: 9780470520680
Edition: 2010
List price: $21.99 Buy it from $4.70
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Description: The tools you need to identify, obtain, record, and analyze market dataSure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what′s most useful and organize it to suit  More...

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Book details

List price: $21.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 4/16/2010
Binding: Paperback
Pages: 408
Size: 7.25" wide x 9.25" long x 1.00" tall
Weight: 1.386
Language: English

The tools you need to identify, obtain, record, and analyze market dataSure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what′s most useful and organize it to suit your purposes? Market Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and put your data to work in a hurry.Whether you′re an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their resultsWhen money is tight and everything is on the line, you need to make sure you′ve done your homework. You need Market Research Kit For Dummies.

Michael Hyman works on Internet technology at a major software company in the Northwest U.S. and was formerly a business unit manager at Borland Software Corporation. Among his 10 other books are the bestselling Visual C++ For Dummies, Visual J++ For Dummies, and Dynamic HTML For Dummies. He is co-author of Mike and Phani's Essential C++ Techniques, published by Apress.

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