Managing Innovation, Design and Creativity

ISBN-10: 0470510668
ISBN-13: 9780470510667
Edition: 2nd 2008
List price: $79.95 Buy it from $47.19
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Description: Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative  More...

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Book details

List price: $79.95
Edition: 2nd
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/28/2008
Binding: Paperback
Pages: 592
Size: 7.25" wide x 9.00" long x 1.25" tall
Weight: 1.452

Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.

Introduction
What are innovation, creativity and design?
Innovation
Creativity
Design
Reading Suggestions:
Some useful websites
Innovation = creativity & commercialisation
BBC's 'Walking with dinosaurs
Meet the Dinosaurs
Stages of the animation process
Excerpt from Brand Guide
Awards as of 30 th
October 2001
Structured processes for developing new products
The evolution of the new product development process
The Stage-Gate Process
Development Funnel and Product Portfolio Management
The role of the project leader
Reading Suggestions
Some useful websites
A note on globalisation
Myth or Reality?
Definitions
Enablers and drivers of Globalisation
Advantages of Global Innovation
The Flipside of the Coin
Obstacles to Global Innovation
How to structure for R&D in a global context?
What does Global mean in the context of new product development?
What to consider when going global
Summary
Reading Suggestions
Useful Websites
Innovation & branding for the web
ihavemoved.com - A
Background to the 4 founders
Strategy - emergent or planned, and other issues
Strategy - planned or emergent?
Strategy and Innovation
Useful Concepts and Frameworks for Strategy Development
Design and Strategy
Reading Suggestions
Some useful websites
Branding and Innovation
What is a Brand?
Brands and innovation - a closer look
Brands and the web
Reading Suggestions
Some useful websites
The value of market research
Black & Decker's Quattro
Company History
Capital Appropriation Request, Summary Extracts
Approaches to Market Research
What is it about market research?
Traditional approaches towards market research
The Future
Reading Suggestions
Some useful website
A note on teams
Team composition
Reading Suggestions
Some useful website
Collaboration - innovation in manufacturing
The Lotus Elise
The role of prototypes
Why use prototypes?
What prototype?
Problems with prototypes
Reading Suggestions
Some useful website
Collaborating for innovation
Some background
Reasons for and benefits of collaboration
What gets in the way of collaboration
How to make collaboration work
Open innovation and user-led innovation
Reading Suggestions
Innovation & industry context
Roche - Saquinavir
Team members
Drug Discovery Value Chain
The effects of industry and cultural context
Why think about context?
Understanding constraints
Contextual factors at the industry level
Contextual factors - the national level
Informal networks and the management of knowledge
Informal networks
What is knowledge?
The importance of knowledge management
The management of knowledge
Reading Suggestions
Some useful website
Innovation for the environment
Plastwood by Dumfries Recycling
Alternatives to Recycling
Recycling at BPI
Green design - clean environment or clean conscious?

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