Yours for the Asking An Indispensable Guide to Fundraising and Management

ISBN-10: 0470505532
ISBN-13: 9780470505533
Edition: 2009 (Revised)
Authors: Reynold Levy
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Description: Yours For the Asking is a how-to guide for anyone with an instinct to raise funds who has fears, qualms, or hesitancies to do so. It explains in easy to understand language how to reach wealthy people face to face, in writing, in large groups, at  More...

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Book details

List price: $15.99
Copyright year: 2009
Publisher: John Wiley & Sons, Limited
Publication date: 11/20/2009
Binding: Paperback
Pages: 252
Size: 6.25" wide x 9.00" long x 0.75" tall
Weight: 0.660
Language: English

Yours For the Asking is a how-to guide for anyone with an instinct to raise funds who has fears, qualms, or hesitancies to do so. It explains in easy to understand language how to reach wealthy people face to face, in writing, in large groups, at special events, and over the Internet. And-once their attention has been gained-how to bring home the bacon. It solves the mystery of fundraising from foundations, those notoriously elusive entities that seem to house experts in closing doors, ignoring solicitations, and, when pressed for an answer, saying no. It also demonstrates how many ways there are to tap the resources of donors-large and small-for the institution that commands your respect, affect, and attention.As President of Lincoln Center, Reynold Levy has led the effort to raise over one billion dollars in five years-among many other notable fundraising distinctions-and he is uniquely qualified to write this book.

Acknowledgments
About the Author
Introduction
Fundraising: A Call to Alms, a Call to Action
America's Charitable Potential
Activating Philanthropy: The 92nd Street Y
Galvanizing Giving: The International Rescue Committee
Fundraising on Steroids: Lincoln Center
A Call to Alms, A Call to Action
Soliciting Individual Prospects
America's Astonishing Affluence
Trustee Engagement and Support
Volunteer Service: Beyond the Board
Engaging Volunteers: A Management Priority
A CEO's Modus Operandi
Attitude and Temperament
Overcoming Economic Bad News and Psychological Resistance
To Ask: Popping the Question
Qualities of Excellent Fundraisers
Ready, Set, Ask
Asking, Face to Face
Appointment Secured: Now What?
Please and Thank You
Donor Recognition: Here to Stay
Merit Matters: The Formal Written Request
The Lure of the Challenge Grant
The Generational Divide
Confessions of a CEO
The Written Proposal: A Prizewinning Example
Obstacles to Overcome
Individual Donor Checklist: Some Vital Questions
The Institutional Donor: Corporations and Foundations
The Corporation and the Small Business
The Parlance of Corporate Aid
Corporate Support Magnified
Small Business, Large Impact
The Corporation: Pathway to Affluent Donors
Winning Business Support
The Lincoln Center Experience
Take a Walk, Read Widely
The Foundation
Technique: Special Events and Direct Mail
Special Events
Direct Mail Fundraising
Tough Questions: Candid Answers
Emerging Nonprofits: Newer, Smaller
The Philanthropic Postmortem: Critiquing Performance
Fundraising In Stormy Weather
Fundraising: Who Is in Charge and When
Fundraising Myths and Realities
A CEO's Two Friends: The Watch and the List
Four Hall of Fame Fundraisers: My Nominees
Donations tha0t Can Cost Too Much
A Passport to Successful Fundraising: Lessons of a Lifetime
Diversify Funding Sources
Diversify Funding Methods
It's the Board of Directors, Stupid
Advice and Money: The Relationship
Fundraising: Anytime, Anywhere, Any Season
The Solicitor's Magic Words
The Right Way to Ask
Shoe Leather Trumps Mail
No Is Not an Answer
Baseball, Not a College Exam
Fundraising as Apple Pie
Fundraising Is a Team Effort
Practice, Practice
Philanthropy Is Biography
Speed and Agility Matter
The Corporate/Nonprofit Meeting Place
The School of Hard Knocks
Early Money: The Best Kind
Donors Crave Recognition
Philanthropists Need Help
Merit Matters
Reputation: Hard to Acquire, Easy to Squander
Communicate, Early and Often
Roles that Fundraisers Play
Plan and Prepare
Spread the Gospel
Fundraising Is All about Tomorrow
Leaving a Legacy
Humor and Fundraising
The Relentlessness of Fundraisers
The Elusiveness of Prospects
Fundraising Is Heavy Lifting
The Imperative of Donor Recognition
The Lore of Frank Bennack, Jr.
Politics Is Inexpensive
Major Prospects Enjoy Healthy Egos
Self-Deprecating Humor: It Wears Well
A Classic: Many Variations on a Theme
She Was One of a Kind: Beverly Sills-Part A
She Was One of a Kind: Beverly Sills-Part B
She Was One Of A Kind: Beverly Sills-Part C
An Excusable Lateness
Introducing a Gala Honoree
The Ask Reduced to Its Essentials
Intellectual Flight and an Empty Wall No More
The Philanthropic Marine Corps
Fundraising: Dimensions of the Future
The Board of Directors Transformed
Willie Sutton Goes Global
Philanthropic Converts Become Proselytizers
Underperforming Businesses
E-Philanthropy: Unrealized Potential
Think Big: It's a New Millennium
Quotations that Matter
Epilogue. The Great Recession: A Farewell to Alms?
Bibliography
Fundraising on Steroids: Lincoln Center
Nonprofit Board of Directors Size: A National Sampler and Lincoln Center
Governance at Lincoln Center: 2007
Three Direct Mail Home Runs from the International Rescue Committee
Notes
Index

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