Introduction to Graphic Design Methodologies and Processes Understanding Theory and Application

ISBN-10: 0470504358

ISBN-13: 9780470504352

Edition: 2nd 2011

Authors: John Bowers
List price: $45.00
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Description: Graphic design has long based decision-making on instinct, trends, and personal preference. This book introduces a range of practical methodologies (quantitative and qualitative) pertinent to the interpreting, targeting and creating of forms and messages. Highly visual and well-designed, it fosters designers' ability to design creatively, collaboratively, and strategically, and as a result, helps designers move from form-makers to cultural participants- a transformative trend for design professionals. It includes case studies and contributions by diverse group including the musician Moby novelist Ann Tyler, and designer Elle Luna, among others.

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Book details

List price: $45.00
Edition: 2nd
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 2/18/2011
Binding: Paperback
Pages: 144
Size: 8.00" wide x 9.00" long x 0.25" tall
Weight: 0.748
Language: English

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