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Marketing

ISBN-10: 047050210X
ISBN-13: 9780470502105
Edition: 3rd 2009
Authors: Alexander Hiam
List price: $16.99
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Description: Marketing For Dummies, 3rd Edition includes over 25 percent new and revised material designed to help readers get a handle on marketing, from boosting their marketing skills to internet and search engine marketing and the latest trends in guerilla  More...

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Book details

List price: $16.99
Edition: 3rd
Copyright year: 2009
Publisher: John Wiley & Sons, Limited
Publication date: 10/2/2009
Binding: Paperback
Pages: 384
Size: 7.25" wide x 9.25" long x 1.00" tall
Weight: 1.254
Language: English

Marketing For Dummies, 3rd Edition includes over 25 percent new and revised material designed to help readers get a handle on marketing, from boosting their marketing skills to internet and search engine marketing and the latest trends in guerilla and global marketing.

Introduction
Designing a Great Marketing Program
Optimizing Your Marketing Program
Strengthening Your Marketing Strategy
Writing a Marketing Plan
Leveraging Your Marketing Skills
Researching Your Customers, Competitors, and Industry
Engaging Your Marketing Imagination
Pumping Up Your Marketing Communications
Advertising for Fun and Profit
Perfecting Your Printed Materials
Signing On to Outdoor Advertising
Broadcasting Your Message
Finding Powerful Alternatives to Advertising
Maximizing Your Web Marketing
Making a Positive Impression in Low-Cost Ways
Leveraging Face-to-Face Marketing Opportunities
Going Direct with Your Marketing
Selling Great Products to Anyone, Anytime, Anywhere
Making Your Brand Stand Out
Finding the Right Pricing Approach
Distributing Your Product Where Your Customers Are
Succeeding in Sales and Service
The Part of Tens
Ten Common Marketing Mistakes (And How to Avoid Them)
Ten Ways to Launch Guerilla Marketing Attacks
Ten (Or So) Ways to Survive Sales Downturns
Ten (Plus One) Tips for Boosting Web Sales
Index

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