Wake Me up When the Data Is Over How Organizations Use Stories to Drive Results

Name: Wake Me up When the Data Is Over How Organizations Use Stories to Drive Results
Availability: InStock
ISBN: 9780470483305

ISBN-10: 047048330X

ISBN-13: 9780470483305

Edition: 2006

Authors: Lori L. Silverman

List price: $65.95

30 day, 100% satisfaction guarantee!

Buy used: $8.04

Buy new: $24.70

Marketplace

4 new & used from $4.60

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name…

Book details

List price: $65.95
Copyright year: 2006
Publisher: John Wiley & Sons Australia, Limited
Publication date: 9/28/2006
Binding: Paperback
Pages: 320
Size: 6.00" wide x 9.00" long x 0.72" tall
Weight: 1.034
Language: English