Portable MBA

ISBN-10: 0470481293

ISBN-13: 9780470481295

Edition: 5th 2010

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Description: A totally revised new edition of the bestselling guide to business school basicsThe bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics.This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever. Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy. Every chapter is totally updated and seven new chapters have been added on vital business topics Includes case studies and interactive web-based examplesWhether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.

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Book details

List price: $27.99
Edition: 5th
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 5/18/2010
Binding: Hardcover
Pages: 384
Size: 7.50" wide x 10.25" long x 1.25" tall
Weight: 2.068
Language: English

Elliot Rabinovich is an associate professor of supply chain management at Arizona State University in Tempe.Timothy M. Laseter is a senior lecturer in the Darden School of Business at the University of Virginia in Charlottesville.

Accounting Principles
Global Economics
Business Ethics
Marketing Management
Financial Management and Policies
Operations Management
Managing People
Supply Chain Management
Strategy
Financial Analysis and Firm Valuation
Consumer Behavior
New Product Creation
Entrepreneurship
Emerging Markets and Development
Enterprise Risk Management Principles
Leading From the Middle
Managing Teams
Starting Your New Career With Your MBA
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