Ask How to Ask for Support for Your Nonprofit Cause, Creative Project, or Business Venture

ISBN-10: 0470480947
ISBN-13: 9780470480946
Edition: 2nd 2010 (Revised)
Authors: Laura Fredricks
List price: $31.99 Buy it from $17.02
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Description: A completely revised edition of the must-have resource for increasing your nonprofit's bottom lineThis thoroughly revised and updated edition of the best-selling book The Ask is filled with suggestions, guidelines, and down-to-earth advice that will  More...

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Book details

List price: $31.99
Edition: 2nd
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 2/9/2010
Binding: Hardcover
Pages: 272
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.342
Language: English

A completely revised edition of the must-have resource for increasing your nonprofit's bottom lineThis thoroughly revised and updated edition of the best-selling book The Ask is filled with suggestions, guidelines, and down-to-earth advice that will give you the confidence to ask anyone for any size gift, for any purpose. Written in winning language, filled with sample dialogues, and offering a wealth of tips and tools, this book addresses common mistakes made when asking and shows how to correct each mistake, providing guidance and direction on how to make a great ask. Offers step-by-step guidance for learning personal solicitation skills Filled with real-world tools and techniques for raising money or support Contains advice for overcoming situations such as hesitating to ask for money and following through on the ask Written for fundraisers from any size organizationIncludes information on how to apply asking skills to a fundraiser's personal and professional pursuits.

Laura Fredricks is vice president for philanthropy at Pace University in New York City. She is the author of "Developing Major Gifts,"

Foreword
Preface
Acknowledgments
Introduction
What Do I Need to Know Before I Ask?
What Money Means to Yon and Why Ask?
What Does Money Mean to You?
Why Do You Hesitate to Ask?
Know the Person You Are Asking Before You Make the Ask
Every Organization Has Its Own Charm
People Like to Give Money
Focus on Positive Results, Not Negative Forces That Perceivably Get in the Way
Conclusion
Looking Ahead
Do You Have a Well-Thought-Out Plan of What You Want?
The Importance of a Well-Thought-Out Plan
Case Statement for Nonprofits
Business Plan for Businesses
The Script for Each Ask
Time Frame for the Ask
The Warm-Up
The Ask
The Compelling Case
Transitional Statements
The Ask Amount and Purpose
Examples of Specific Asks with Specific Amounts
Benefits of the Gift
Benefits of the Business Venture
Remaining Silent
The Anticipated Response
The Close and Follow-Up
Who Speaks and Who Listens
Fundraising Language
Three-Step Method Prior to Any Ask
Conclusion
Looking Ahead
How Do I Know Who to Ask and When to Ask?
Who Should Be Asked?
Every Person Must Be Treated Individually
Wealth Does Not Always Translate into Transferring Wealth
Research Can Help to Prioritize Who to Ask
Research-From a Distance
Research-Up Close
Prioritizing Your Top People to Ask
Asking Friends, Relatives, or Colleagues Does Mot Have to Be Stressful
When Should You Ask?
The Readiness Formula
Education
Involvement
Cultivation
Inclination
Assets
Having Some hut Not All of the Readiness Elements
Asking for Money in Hard Economic Times
Conclusion
Looking Ahead
Who Should Make the Ask and in What Setting?
Who Should Make the Ask?
A Charismatic and Confident Personality Goes a Long Way
Every Asker Must Give First
Every Asker Most Have the Time Before, During, and After the Ask to Follow Through
The Reward Is in the Ask
Four Eyes Are Better Than Two
Executive Leadership as Part of the Ask
Donors as Part of the Ask
What Is the Best Setting for the Ask?
Location
The Golf Course Ask
Positive and Professional Dress and Demeanor
Positive Body Language and Tone of Voice
Making the Call to Set the Meeting for the Ask
Paper or No Paper Before, During, or After the Ask
Conclusion
Looking Ahead
How Do I Make the Ask?
Asking for a Cause-Small and Large Charitable Gifts
Asking for a Small and Significant Charitable Gift
Asking for a Large and Transformational Charitable Gift
Troubleshooting Tips to Apply Prior to the Ask
Conclusion
Looking Ahead
Asking for Yourself
Asking for a Job-Related Cause
Asking for a Job
Asking for a New Job Title
Asking for a Raise
Asking for a Creative Project
Asking for a Business Venture
Conclusion
Looking Ahead
Handling the Responses to the Ask
Preparing for the Response
Addressing the Person's Response
Conclusion
Looking Ahead
Following Up with Each and Every Ask
Next Steps After Each Ask
Juggling Your Time to Do All the Follow-Up
Troubleshooting Tips for the Follow-Up
Conclusion
Looking Ahead
When the Answer Is "No" and When the Answer Is "Yes"
A "No" Answer
A "Yes" Answer
Conclusion
Looking Ahead
Pulling It All Together
10 Things to Know About Any Ask
About the Author
Index

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