Trump University Entrepreneurship 101 How to Turn Your Idea into a Money Machine

ISBN-10: 0470467185
ISBN-13: 9780470467183
Edition: 2nd 2010
List price: $35.95
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Description: The book has three objectives: 1) to energize readers to take courageous, thoughtful steps toward your entrepreneurial goal; 2) to demystify the entrepreneurial process from idea to start-up to growth; and 3) to improve their chances of success .  More...

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Book details

List price: $35.95
Edition: 2nd
Copyright year: 2010
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/15/2009
Binding: Hardcover
Pages: 304
Size: 6.50" wide x 9.25" long x 1.25" tall
Weight: 1.342
Language: English

The book has three objectives: 1) to energize readers to take courageous, thoughtful steps toward your entrepreneurial goal; 2) to demystify the entrepreneurial process from idea to start-up to growth; and 3) to improve their chances of success . Unique and original visual models, case studies, downloadable worksheets, war stories from Donald Trump himself, and pep talks are used extensively.

Foreword
Acknowledgments
Introduction Buckle Up For Your Fantastic Voyage
Trump On Entrepreneurship
Unleash Your Entrepreneurial Power
Feel The Fear - Do It Anyway
Start Right - Build On The Customer Model
Find Ideas In A Turbulent World
Select One (And Only One)Opportunities
Exploit Opportunities During Challenging Economic Times
Build Your Fortune As A Techo-Preneur
Bootstrap
Plan For The War With Your Competitive
Design Your Money Machine
Virtualize And Globalize
Harness Web 2.0 For Competitive Advantage
Do Well And Do Good
Devise A Winning Strategy
Project Your Growth And Profitability
Mobilize Powerful Resources Quickly
Develop A Simple, Effective Business Plan
Become A Win-Win Negotiator
Raise Money
Fixate On The Customer
Launch Your Venture!
Suffer Growing Pains Joyfully
Notes
Index

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