Special Events A New Generation and the Next Frontier

ISBN-10: 047044987X

ISBN-13: 9780470449875

Edition: 6th 2011

Authors: Joe Goldblatt
List price: $174.99 Buy it from $5.94
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Description: This book chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events' financial, quality, environmental and other strategic outcomes.

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Book details

List price: $174.99
Edition: 6th
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 11/2/2010
Binding: Hardcover
Pages: 576
Size: 8.00" wide x 9.50" long x 1.50" tall
Weight: 2.640
Language: English

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