Selling Higher Education Marketing and Advertising America's Colleges and Universities

Name: Selling Higher Education Marketing and Advertising America's Colleges and Universities
Price: 32.6 USD
Availability: InStock
ISBN: 9780470437735

ISBN-10: 0470437731

ISBN-13: 9780470437735

Edition: 2008

Authors: AEHE Staff, Eric J. Anctil

List price: $29.00

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Description:

OL {list-style:disc} P:{margin-left 60px} Confronting an era marked by dwindling support and increased competition, it is incumbent on administrators and higher education leaders at colleges and universities to broadcast who they are, what they do, and what makes them valuable. In his direct, unvarnished review of marketing higher education, Eric J. Anctil offers a critical call to action for institutions who wish to continue and thrive in the business of higher education. Topics covered include: Market Driven Versus Mission Driven Persuasion and Choice Marketing and Advertising Higher Education Marketing and Advertising the Intangible Market Differentiation Recommendations for Selling…

Book details

List price: $29.00
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/16/2008
Binding: Paperback
Pages: 152
Size: 6.00" wide x 9.00" long x 0.25" tall
Weight: 0.506
Language: English