Social Media Bible Tactics, Tools, and Strategies for Business Success

ISBN-10: 0470411554
ISBN-13: 9780470411551
Edition: 2009
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Description: The Social Media Bible unlocks the mysteries of the hottest new Internet wave, Social Media, such as Facebook, Linked In, Jott, Twitter, Myspace, Flickr, Podbean and YouTube. This book will transform corporate and non-profit marketing strategies and  More...

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Book details

List price: $19.99
Copyright year: 2009
Publisher: John Wiley & Sons, Limited
Publication date: 5/20/2009
Binding: Paperback
Pages: 840
Size: 7.75" wide x 9.25" long x 1.75" tall
Weight: 3.080
Language: English

The Social Media Bible unlocks the mysteries of the hottest new Internet wave, Social Media, such as Facebook, Linked In, Jott, Twitter, Myspace, Flickr, Podbean and YouTube. This book will transform corporate and non-profit marketing strategies and how they use these new media to reach their desired audiences with power messages and efficiency. The Social Media Bible is the first book in the industry to provide a comprehensive, all-in-one, resource which not only builds a "functional knowledge foundation", but also provides strategies and tactics for assessing an organization's current social media potency and potential via a specially-designed SWOT analysis. The crux of the book will rely on the extensive contributions which will be made from a list of prominent people, including a Blue Chip Advisory Panel which will include: Amanda Vega - President, Vega & Associates Public Realtions; John Pollard - President & Founder, Jott; Marc Canter - President & Founder, Macromedia; Pat Sullivan - President & Founder, ACT Software; Chris Heuer - President & Founder, The Social Media Club; Robert Scoble - President & Founder, PodTech, Microsoft Blogger; Michael Gerber - President & Founder, The Dreaming Room, Author, The E-Myth; David Meerman Scott - Author of The New Rules of Marketing & PR; Matt Mullenweg - President & Founder, WordPress; Steve Zylestra - President, Arizona Tech Council; Steve Gardner - President, Five Star Speakers; Doug Bruhnke - President, Growth Nation; Benj Arriola - 2007, 2008 SEO World Champion; Dan Nienhauser - P.R.I.D.E., Arizona State University; Kevin Donnellen - Past Vice President, Cold Stone Creamery; Jody Gnant - The Red Paper Clip, Artist; Kevin O'Brien - Vice President, Constant Contact; Lacey Green - K/F Communications, Digg; Lucy Chung - Outcast Communications, Flickr; and Paul Boisvert, Sr. Technical Content Producer, Yahoo! Through the collaborative wisdom of these contributors, who truly reflect this book's audience demographics, every chapter of the book will benefit from invaluable feedback and perspective from highly recognizable people in the field.

Lon Safko is the author of the bestselling book "The Social""Media Bible "and the founder of 14 companies. He invented the "first computer to save a human life," as coined by Steve Jobs at Apple, holds three patents for Three- Dimensional Internet Advertising, and has 18 inventions in the Smithsonian Institution in Washington, D.C.

Introduction
Acknowledgments
Biographies Of Our Experts
Background Basics and Tactics.
What Is Social Media?
The Social Media Ecosystem
Say Hello to Social Networking
Everyone's a Publisher
It's Not Your Father's Email
The World of Web Pages
The Internet Forum
The Ubiquitous Blog
The Wisdom of the Wiki
A Picture Is Worth a Thousand Words (Photo Sharing)
Talking About the Podcast (Audio Create)
Got Audio? (Audio Sharing)
Watch Out for Vlogs (Video Create)
Got Video (Video Sharing)
Thumbs Up for Microblogging
Live from Anywhere�It's Livecasting
Virtual Worlds�Real Impact
Gaming the System: Virtual Gaming
RSS�Really Simple Syndication Made Simple
Spotlight on Search (Search Engine Optimization)
Marketing Yourself (Search Engine Marketing)
The Formidable Fourth Screen (Mobile)
Let the Conversation Begin (Interpersonal)
Tools.
Social Networks
Publish
Photo
Audio
Video
Microblogging
Livecasting
Virtual Worlds
Gaming
Productivity Applications
Aggregators
RSS
Search
Mobile
Interpersonal
Strategy.
The Four Pillars of Social Media Strategy
Your Social Media SWOT Analysis
The ACCESS Model
Evaluate and Organize Existing Resources
Your Implementation Plan
Index

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