Succeeding at Social Enterprise Hard-Won Lessons for Nonprofits and Social Entrepreneurs

ISBN-10: 0470405325

ISBN-13: 9780470405321

Edition: 2010

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Description: This is a groundbreaking guide to best practices in social enterprise (organizations that earn income while delivering a social benefit). It offers practical tools, guidance, models, and cases for implementing an effective program. The contributors focus on the core competencies needed including leading a venture, business planning, marketing and sales, accounting, and more. The book also contains examples of success from the field, across the sectors including health, education and social services. It offers a resource for professionals in nonprofits with a social enterprise focus.

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Book details

List price: $32.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 5/14/2010
Binding: Paperback
Pages: 304
Size: 7.00" wide x 9.25" long x 0.50" tall
Weight: 1.342
Language: English

Foreword
Introduction
Preface
Start-Up and Structure
Aligning Mission and a Social Venture
Doing Good Versus Doing Well: Balancing Impact and Profit
Business Planning for Enduring Social Impact
Aligning Staff and Board Around a Venture: Sometimes It's Best to Ask for Forgiveness Rather Than Permission
The Life Cycle of Social Enterprise Financing
Methods
Product or Service Development
Image, Advertising, and Communications
Generating Sales Through Great Customer Service
Advocacy and Social Enterprise
Innovation and Technology Strategies
Building a Performance Measurement System: Using Data to Accelerate Social Impact
Value Versus Waste: Leaning the Enterprise
Leadership
Good Board Governance Is a Good Business Practice
Leading Change (Deborah Alvarez-Rodriguez, President and CEO, Goodwill Industries of San Francisco, San Mateo
Leadership Succession
Scaling Back or Shutting Down the Venture
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