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| Preface | |
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| Acknowledgments | |
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| Theory and Principles | |
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| Communication Goals | |
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| Chapter Objectives | |
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| What Is Graphic Communication? | |
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| Information | |
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| What Is Information? | |
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| Principles and Goals: Design for Information | |
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| Persuasion | |
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| What Is Persuasion? | |
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| Principles and Goals: Design for Persuasion | |
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| Education | |
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| What Is Education? | |
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| Principles and Goals: Design for Education | |
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| Entertainment | |
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| What Is Entertainment? | |
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| Principles and Goals: Design for Entertainment | |
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| References | |
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| Notes | |
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| Design: Definition and Devices | |
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| Chapter Objectives | |
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| Design as a Problem-Solving Tool | |
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| What Is Design? | |
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| Design Devices | |
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| Space, Format, and Structure | |
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| References | |
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| Design: Elements and Principles | |
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| Chapter Objectives | |
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| The Visual Pieces | |
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| Line | |
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| Shape | |
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| Texture | |
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| Value | |
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| Color | |
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| Type and Typography | |
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| Design Principles | |
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| Evaluating and Critiquing Your Work | |
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| References | |
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| Conceptualization and Planning | |
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| Chapter Objectives | |
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| Inspiration | |
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| Seven-Step Design Process | |
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| Identify | |
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| Research | |
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| Conceptualize | |
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| Create | |
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| Revise | |
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| Evaluate | |
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| Digital Design Project Types | |
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| Possibilities | |
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| Annual Reports and Business Reports | |
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| Announcements, Invitations, and Postcards | |
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| Advertising | |
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| Books | |
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| Brochures and Collateral | |
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| Calendars | |
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| Catalogs | |
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| Direct Mail and Direct Response | |
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| Environmental Graphics | |
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| Internet Design | |
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| Letterhead and Stationery (Corporate Identity) | |
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| Logos | |
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| Newsletters | |
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| Packaging | |
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| POP, Signs, and Billboards | |
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| Posters | |
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| Publication Design | |
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| References | |
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| Techniques | |
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| Raster Graphics | |
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| Chapter Objectives | |
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| Digital Imaging and Raster Graphics | |
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| Raster Graphics for Print and Web | |
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| Raster Graphics Techniques | |
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| Document Setup | |
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| Layers and Compositing | |
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| Selections | |
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| Masks | |
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| Color | |
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| Shape Basics | |
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| Retouching Basics | |
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| Type in Digital Imaging Applications | |
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| Bitmap Filters | |
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| Layer Effects | |
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| Final Output for Print | |
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| Final Output for Web | |
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| Design Assignment | |
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| Online Movie Lessons | |
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| Bibliography | |
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| Vector Graphics | |
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| Chapter Objectives | |
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| Digital Illustration and Vector Graphics | |
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| Vector Graphics for Print and Web | |
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| Vector Graphics Techniques | |
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| Document Setup | |
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| Layers and Templates | |
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| Color | |
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| Shapes and Paths | |
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| Typography | |
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| Final Output for Print | |
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| Final Output for Web | |
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| Design Assignment | |
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| Online Movie Lessons | |
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| Bibliography | |
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| Digital Page Layout for Print | |
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| Chapter Objectives | |
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| Page Layout Techniques | |
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| Document Setup | |
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| Using Color | |
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| Text and Typography | |
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| Working with Images | |
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| Design Assignment | |
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| Online Movie Lessons | |
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| Bibliography | |
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| Web Site Design and Development | |
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| Chapter Objectives | |
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| Creating a Web Site | |
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| The Design and Development Process | |
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| Web Design and Development Techniques | |
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| Web Design and Graphics Techniques | |
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| Web Development Techniques | |
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| Behaviors | |
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| Uploading Files to the Internet | |
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| Design Assignment | |
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| Online Movie Lessons | |
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| Bibliography | |
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| Figure Credits | |
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| Index | |