Digital Design for Print and Web An Introduction to Theory, Principles, and Techniques

ISBN-10: 0470398361
ISBN-13: 9780470398364
Edition: 2010
Authors: John P. DiMarco
List price: $50.00 Buy it from $23.53
This item qualifies for FREE shipping

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Digital Design for Print and Web provides digital tools to execute print and web-based design solutions. This full-color resource discusses a wide range of topic, from basic design concepts to project planning, to creating and managing graphics, to  More...

Used Starting from $47.13
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Add to cart
Study Briefs
Management Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $50.00
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 3/19/2010
Binding: Paperback
Pages: 352
Size: 7.50" wide x 9.00" long x 0.75" tall
Weight: 1.518
Language: English

Digital Design for Print and Web provides digital tools to execute print and web-based design solutions. This full-color resource discusses a wide range of topic, from basic design concepts to project planning, to creating and managing graphics, to design for print and finally, design for web. With hands-on learning materials, end-of-the-chapter exercises, online full-length project assignments for both beginners and advanced students, this single source textbook offers students and professors a complete guide to theory, design, and techniques for print and web design.

Preface
Acknowledgments
Theory and Principles
Communication Goals
Chapter Objectives
What Is Graphic Communication?
Information
What Is Information?
Principles and Goals: Design for Information
Persuasion
What Is Persuasion?
Principles and Goals: Design for Persuasion
Education
What Is Education?
Principles and Goals: Design for Education
Entertainment
What Is Entertainment?
Principles and Goals: Design for Entertainment
References
Notes
Design: Definition and Devices
Chapter Objectives
Design as a Problem-Solving Tool
What Is Design?
Design Devices
Space, Format, and Structure
References
Design: Elements and Principles
Chapter Objectives
The Visual Pieces
Line
Shape
Texture
Value
Color
Type and Typography
Design Principles
Evaluating and Critiquing Your Work
References
Conceptualization and Planning
Chapter Objectives
Inspiration
Seven-Step Design Process
Identify
Research
Conceptualize
Create
Revise
Evaluate
Digital Design Project Types
Possibilities
Annual Reports and Business Reports
Announcements, Invitations, and Postcards
Advertising
Books
Brochures and Collateral
Calendars
Catalogs
Direct Mail and Direct Response
Environmental Graphics
Internet Design
Letterhead and Stationery (Corporate Identity)
Logos
Newsletters
Packaging
POP, Signs, and Billboards
Posters
Publication Design
References
Techniques
Raster Graphics
Chapter Objectives
Digital Imaging and Raster Graphics
Raster Graphics for Print and Web
Raster Graphics Techniques
Document Setup
Layers and Compositing
Selections
Masks
Color
Shape Basics
Retouching Basics
Type in Digital Imaging Applications
Bitmap Filters
Layer Effects
Final Output for Print
Final Output for Web
Design Assignment
Online Movie Lessons
Bibliography
Vector Graphics
Chapter Objectives
Digital Illustration and Vector Graphics
Vector Graphics for Print and Web
Vector Graphics Techniques
Document Setup
Layers and Templates
Color
Shapes and Paths
Typography
Final Output for Print
Final Output for Web
Design Assignment
Online Movie Lessons
Bibliography
Digital Page Layout for Print
Chapter Objectives
Page Layout Techniques
Document Setup
Using Color
Text and Typography
Working with Images
Design Assignment
Online Movie Lessons
Bibliography
Web Site Design and Development
Chapter Objectives
Creating a Web Site
The Design and Development Process
Web Design and Development Techniques
Web Design and Graphics Techniques
Web Development Techniques
Behaviors
Uploading Files to the Internet
Design Assignment
Online Movie Lessons
Bibliography
Figure Credits
Index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×