Complete Guide to Fundraising Management

ISBN-10: 047037506X

ISBN-13: 9780470375068

Edition: 3rd 2009 (Guide (Instructor's))

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Description: The Complete Guide to Fundraising Management discusses how fund development offices can run at their administrative and strategic optimum by using all the communications strategies, solicitation strategies, and program evaluation methods provided. New to the third edition will be a chapter on Internet fundraising as well as updated statistics about voluntarism, fundraising data, and the philanthropic sector.

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Book details

List price: $71.50
Edition: 3rd
Copyright year: 2009
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/30/2009
Binding: Hardcover
Pages: 384
Size: 6.50" wide x 9.50" long x 0.75" tall
Weight: 1.716
Language: English

Kathleen Blake Yancey is a professor of English at Florida State University.Stanley Weinstein, ACFRE, EMBA, is President of Stanley Weinstein & Co., specializing in the fundraising, management, and marketing needs of philanthropic organizations nationwide. With more than forty-two years of experience in the nonprofit world, he has distinguished himself as a consultant, teacher, and author. As a consultant specializing in organizational development, strategic planning, fundraising, annual, endowment, and capital campaigns, he has had the opportunity to work closely with board and staff leaders from more than 300 nonprofit organizations nationwide. His campaigns have resulted in numerous major gifts ranging from $50,000 to $50 million. In 2006, he was named "Outstanding Fundraising Professional."

Foreword
Preface
Acknowledgments
About the Author
Five Major Fundraising Principles
People Give to People to Help People
People Give Relative to Their Means
Those Closest Must Set the Pace
Successful Fundraising
The 80/20 Rule Is Becoming the 90/10 Rule
The Need for Balance
Your Organization and the Nonprofit World
An Overview of the Sector-Broad Range of Services
Opportunities and Challenges
Working Together
Importance of Strategic Management
Be Sure Your Institution Is Worthy of Support
Managing the Resource Development Function
Analysis and Planning
Effectiveness: Doing the Right Things
Efficiency: Doing Things Right
Budgets and Financial Resources
Fundraising Modes
Special Issues Related to Small and Large Operations
Ethics
Evaluation
The Case for Support and Fundraising Materials
The Case Statement
The Comprehensive Formal Case Statement
The Case Statement Process
Market-and Situation-Specific Case Statements
Presentations and Presentation Materials
Managing Information
Record Keeping
Supporting Fundraising Strategies
Acknowledgments
Reports
Targeted Communications
The System
Establishing the Information System
Prospect Identification, Research, and Segmentation
The Best Prospects
Prospect Research
Prospect Ratings and Evaluations
Know the Prospective Donor as a Person
Nurturing Relationships
Friendraising Activities
Relationship-Building Activities Must Be Scheduled and Monitored
Moves Management-Cultivating Real Relationships
Donor Acknowledgment
Four Parts of an Acknowledgment Program
Major Gift Programs
When Major Gift Strategies Are Appropriate
Preparing for a Major Gifts Initiative
The Solicitation Interview (How to Ask for a Major Gift)
After the Solicitation
Solicitation Training and Role Playing
Mail and Email Fundraising
Acquisition Mailings
Renew and Upgrade
Lapsed Donors
Public Relations and Information
Frequency
Ensuring Success
Elements of the Appeal Package
Mail Lists
Mail Preparation: What to Do In-House; What to Do with a Mail House
Post Office
Newsletters as Part of the Direct Mail Program
Email and Websites
Telephone Solicitations
Volunteer Telephone Solicitations
Professional Telephone Solicitation Campaigns
Special Event Fundraisers
Choosing a Special Event
Implementing the Event
Cause-Related Marketing
Grantsmanship
What Is a Grant?
Government Grants and Contracts
Foundations
Foundation Research
Project Development
The Application
Acknowledgment and Reporting Requirements
Planned Giving
Defining Planned Giving
Importance of Planned Giving
Charitable Gift Instruments-Ways of Giving
Donor Education and the Planned-Giving Program
Endowment Fund
Sample Marketing Plan for Charitable Gift Annuities
Planned-Giving Societies
Capital and Endowment Campaigns
Requirements for a Successful Campaign
Chronological Steps for Success
Building Endowments
Institutional Differences
Campaign Organization and Structure
Human Resources
The Board of Directors
The Resource Development Staff
Volunteers
Working with Consultants
Evaluation
Code of Ethics
A Donor Bill of Rights
Index
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