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Ethnography Essentials Designing, Conducting, and Presenting Your Research

ISBN-10: 0470343893
ISBN-13: 9780470343890
Edition: 2010
Authors: Julian Murchison
List price: $45.00 Buy it from $35.00
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Description: This volume offers a comprehensive, stand-alone guide to ethnographic research. It introduces students to the excitement and challenges of the field and guides them step-by-step through a single research project. The author emphasizes ethnographic  More...

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Book details

List price: $45.00
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 1/28/2010
Binding: Paperback
Pages: 260
Size: 7.00" wide x 9.00" long x 0.75" tall
Weight: 1.210
Language: English

This volume offers a comprehensive, stand-alone guide to ethnographic research. It introduces students to the excitement and challenges of the field and guides them step-by-step through a single research project. The author emphasizes ethnographic writing and the link between research process and current theoretical thinking about ethnography. Topics covered include choosing a topic, research design, writing a proposal, participant observation, interviews, mapping, kinship and organizational charts, archives and secondary data, sorting and coding data, evaluating and revising your ethnography and much more.

Preface
The Author
The Why and What of Ethnography
What is Ethnography?
Ethnography: The Engaged, Firsthand Study of Society and Culture in Action
A Brief History
How Ethnography Has Changed: Doing Contemporary Ethnography
Ethnography as Firsthand Research
Ethnographer as Research Instrument
Collaboration as Research Model: Ethnographer as Student
Choosing an Ethnographic Topic
Where to Look for Possible Topics
Ethnographic Topics: Studying Places, People, or Events
The Benefits of a Relatively Specific Focus
Thinking About the Nonobvious as Discoverable
Cultural Knowledge and Behavior in Action as Research Objects
Practical Concerns
Considering Ethics from the Start: Your Obligations to Potential Informants
Topics You Might Want to Avoid
Research Design
Turning an Idea or Topic into a Research Question
Linking Questions to Methods
Key Methods to Consider for the Ethnographic Project
What Is Practical or Feasible? Time, Availability, and Ethics
Writing a Proposal
Identifying and Reviewing Appropriate Literature
Statement of the Problem
A Clear Research Plan
Identifying Your Project's Larger Relevance
Human Subjects Review and Approval
Ethnography in the Field: Collecting Data
A Guide to Collecting Data and Taking Notes
The Fleeting Nature of Ethnographic Data
"Should I Write it Down Immediately?"
The Importance of Detail in the Ethnographic Record
Writing Notes Versus Using Recorders
The Prospects of Transcription
What Is Important and What Is Superfluous: "What Do I Need to Write Down?"
The Ethics of Collecting Information
Participant-Observation
The Apparent Paradox: Participation and Observation
Balancing Participation and Observation
The Importance of Time
Depending on Informants as Teachers and Guides
Getting Started
Regular Versus Extraordinary Behavior and Conversations
Interviews
Starting with Informal Interviews and Conversations
Informal Conversation as an Avenue to "Real" Culture
A Good Interviewer Is a Good Listener
How to Record Interview Data
Using an Interview Schedule
How to Start an Interview
Good Versus Bad Interview Questions
When to Conduct Formal Interviews
Analyzing Along the Way
Identifying Key Themes and Questions: Paying Attention to Your Data
How to Organize Your Notes
What Have You Learned?
What Do You Still Need to Do?
Has the Research Question Changed?
Tweaking the Research Design
Getting Feedback from Your Informants
Writing at the Midway Point
Ethnographic Maps
Space and Movement as Key Components of Culture
The Importance of Space, Shape, and Distance
Large- and Small-Scale Geographic Maps
Mapping Interior Spaces
Cognitive or Conceptual Maps
Representing Movement and Behavior on a Map
Tables and Charts
Ethnographic Tables
Interpersonal Relationships as a Manifestation of Culture
Kinship as an Organizing Principle
Other Organizational Charts
Archives and Secondary Data
Cultural Artifacts as Sources of Information
Making Ethnographic Use of Archives
Contemporary Cultural Artifacts
Evaluating and Analyzing Cultural Artifacts
Analytical Sources Versus Popular or Primary Sources
Analyzing and Writing
Sorting and Coding Data
Writing from Your Research Data
Identifying Key Themes and Questions
Identifying Important Research Moments and Experiences
Coding and Sorting the Ethnographic Record
Dealing with Apparent Contradictions: The Messiness of Ethnographic Data
Answering Questions and Building Models
Fitting the Pieces Together
Moving from Data to Theory: The Inductive Process
Remembering the Big Picture and the Big Questions
Infusing Theory in Ethnography
Choosing the Appropriate Presentation Style
Common Ethnographic Conventions
The Importance of Ethnographic Detail
Matching Style to Audience, Subject, and Analysis
A Formal to Informal Continuum of Style
Putting the Whole Ethnography Together
The Hourglass Shape as a Model
Alternative Models for Organizing an Ethnography
Incorporating Relevant Literature
Incorporating Maps, Charts, and Photographs
Demonstrating the Project's Relevance
Evaluating and Revising Ethnography
Sharing the Ethnography
Incorporating Responses and Critiques
Glossary
References
Index

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