Retail Business Kit for Dummies�

ISBN-10: 0470293306
ISBN-13: 9780470293300
Edition: 2nd 2008
Authors: Rick Segel
List price: $34.99 Buy it from $4.56
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: The tools offered in Retail Business Kit For Dummies, 2nd Edition help readers with every aspect of the retail business; from inventory management, to establishing a connection with consumers, to e-commerce. Retail Business Kit For Dummies, 2nd  More...

New Starting from $26.74
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Add to cart
Study Briefs
Management Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $34.99
Edition: 2nd
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/2/2008
Binding: Paperback
Pages: 408
Size: 7.25" wide x 9.25" long x 1.00" tall
Weight: 1.056
Language: English

The tools offered in Retail Business Kit For Dummies, 2nd Edition help readers with every aspect of the retail business; from inventory management, to establishing a connection with consumers, to e-commerce. Retail Business Kit For Dummies, 2nd Edition is an indispensible resource for both seasoned retail professionals and novices alike.

Introduction
Testing the Retail Waters
Retailing: How It Really Works and How It Can Work for You
Defining Your Vision: It Starts with a Dream
Branding: Making Your Business Memorable
Get ting to Know Your Customers Before You Even Have Any
Settin' Up Shop
Location, Location, Location: Finding the Right Place to Do Business
Designing Stores That Work
Choosing Your Merchandise: What to Buy and Where to Find It
Get ting the Goods: Controlling Your Buying
Detailing the Retailing
Creating the Business Plan and Structure
The F ine Print: Crossing the T's and Dotting the I's
Creating Your In ternal Systems: The Day-to-Day Stuff
Finding, Hiring, and Keeping a Great Staff
Money Matters: Accounting for Money Coming In and Going Out
Spreading the Word Without Going Broke!
Generating Word-of-Mouth Advertising
Advertising Vehicles: What to Include in Your Arsenal
Signage: The Underutilized Killer Resource
Setting Up Successful Sales and Promotions
Selling Made Simple
Selling the Soft, Suggestive Way
Visual Merchandising for the Artistically Deprived and Financially Handicapped
Selling Online: It's an E-World
The Part of Tens
Ten Keys to Retailing Success
Ten Secrets of Extraordinary Customer Service
Ten Proven Management Practices
Appendix: About the CD
Index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×