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| Figures, Tables, and Exhibits | |
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| Preface | |
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| The Contributors | |
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| Sophe | |
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| Foundations of Health Promotion Programs | |
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| What Are Health Promotion Programs? | |
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| Health, Health Promotion, and Health Promotion Programs | |
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| Historical Context for Health Promotion | |
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| Healthy People: A National Public-Private Partnership to Promote Health | |
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| Health Education and Health Promotion | |
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| Settings for Health Promotion Programs | |
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| Stakeholders in Health Promotion Programs | |
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| Health Promotion Programs Designed to Eliminate Health Disparities | |
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| Population Groups and Health Disparities | |
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| Understanding Racial and Ethnic Differences in Health | |
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| Four Strategies to Eliminate Health Disparities Among Minorities | |
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| Theory in Health Promotion Programs | |
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| Theory in Health Promotion Programs | |
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| Foundational Theories: Intrapersonal Level | |
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| Foundational Theories: Interpersonal Level | |
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| Foundational Theories: Population Level | |
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| Models for Developing a Health Promotion Program | |
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| Using Health Theories and Models | |
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| Planning Health Promotion Programs | |
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| Assessing the Needs of a Target Population | |
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| Defining a Needs Assessment | |
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| Conducting a Health Needs Assessment | |
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| Promoting a Needs Assessment | |
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| Using Primary Data Methods and Tools | |
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| Using Secondary Data Methods and Tools | |
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| Reporting and Sharing the Findings | |
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| Making Decisions to Create and Support a Program | |
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| Identifying a Mission Statement, Goals, and Objectives | |
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| Writing Program Objectives | |
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| Deciding on Program Interventions | |
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| Selecting Health Promotion Materials | |
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| Using Evidence-Based Interventions | |
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| Developing Effective Policies and Procedures | |
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| Transitioning to Program Implementation | |
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| Implementing Health Promotion Programs | |
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| Implementation Tools, Program Staff, and Budgets | |
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| From Program Planning to Action Planning | |
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| Preparing a Logic Model | |
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| Using a Gantt Chart to Guide Implementation | |
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| Planning for Implementation Challenges | |
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| Hiring and Managing High-Quality Program Staff | |
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| Budgeting and Fiscal Management | |
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| Advocacy | |
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| Creating an Advocacy Agenda for a Program | |
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| Advocacy as a Professional Responsibility | |
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| Examples of Successful Health Policy Advocacy | |
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| Becoming Fluent in the Language of Advocacy | |
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| Forming Alliances and Partnerships for Advocacy | |
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| Advocacy Methods | |
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| Advocacy and Technology | |
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| Communicating Health Information Effectively | |
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| Communication in Health Promotion Programs | |
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| Developing a Communication Plan for a Site | |
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| Developing and Pretesting Concepts, Messages, and Materials | |
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| Developing and Increasing Program Funding | |
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| Sources of Program Funding | |
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| Funding Varies by Target Population and Setting | |
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| Writing a Grant Proposal | |
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| Maintaining Relationships with Funders | |
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| Fundraising | |
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| Working with Board Members | |
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| Evaluating and Sustaining Health Promotion Programs | |
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| Evaluating and Improving a Health Promotion Program | |
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| Program Evaluation Definition, Types, and Terms | |
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| Evaluation Frameworks | |
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| Evaluation Designs | |
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| Data Collection and Analysis | |
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| Evaluation Reports | |
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| Evaluation and Program Design | |
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| Implementing an Evaluation | |
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| Leadership for Change and Sustainability | |
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| Catalyzing and Mastering Change | |
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| Engaging Participants and Building Support | |
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| Ensuring Competence Through Credentialing | |
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| Enhancing Program Impact and Sustainability | |
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| Health Promotion Programs in Diverse Settings | |
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| Promoting Health in Schools and Universities | |
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| Rationale for Promoting Health in Schools and Universities | |
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| Evolving Role of Promoting Health in Schools and Universities | |
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| Current Role of Promoting Health in Schools and Universities | |
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| Resources and Tools | |
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| Challenges | |
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| Career Opportunities | |
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| Patient-Focused Health Promotion Programs in Health Care Organizations | |
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| Evolving Role of Programs in Health Care Organizations | |
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| Effective Programs in Health Care Organizations | |
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| Resources and Tools | |
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| Challenges | |
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| Career Opportunities | |
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| Health Promotion Programs in Workplace Settings | |
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| Brief History of Work Site Health Promotion: 1970-Present | |
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| Resources and Tools | |
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| Challenges | |
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| Career Opportunities | |
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| Promoting Community Health: Local Health Departments and Community Health Organizations | |
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| Brief History of Local Health Organizations | |
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| Local Health Department Services | |
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| Community Health Organization Services | |
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| Resources and Tools | |
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| Challenges | |
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| Career Opportunities | |
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| Glossary | |
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| Index | |