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Strategic Communications for Nonprofits A Step-by-Step Guide to Working with the Media

ISBN-10: 0470181540
ISBN-13: 9780470181546
Edition: 2nd 2008
List price: $39.95 Buy it from $8.58
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Description: Strategic Communications for Nonprofits, part of the Jossey-Bass Nonprofit Guidebook Series, helps nonprofits align their communications strategy with their mission, by tailoring best practices from the business world specifically for the social  More...

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Book details

List price: $39.95
Edition: 2nd
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/29/2008
Binding: Paperback
Pages: 204
Size: 8.50" wide x 11.00" long x 0.50" tall
Weight: 1.650
Language: English

Strategic Communications for Nonprofits, part of the Jossey-Bass Nonprofit Guidebook Series, helps nonprofits align their communications strategy with their mission, by tailoring best practices from the business world specifically for the social sector. Nonprofits know they need to work with the media to effect change and get their messages out, and this book gives them the tools to do that in a strategic way. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. In addition to learning how to generate publicity and effectively communicate their message/mission, readers will learn how to enhance fundraising, build membership, handle crises, and change public policy and public sentiment. The new edition includes overall updates and new case studies, new media trends and branding, ethnic media issues, trends in technology (the use of new technologies will be covered in almost every chapter of the new edition given their widespread impact). In addition, worksheets will be made available online so readers can more easily implement the strategies.

Foreword
Acknowledgments
About the Authors
About CCMC
Introduction
The Basics of Strategic Communications
Elements of a Strategic Communications Plan
Conducting Research and Targeting Audiences
Framing and Developing Messages
Navigating a Changing Industry
Making the Most of Your Resources
Earning Good Media Coverage
Responding to a Media Crisis and Managing Backlash
Selecting and Training Spokespeople
Capitalizing on the Power of Partnerships
Chapters Online: Graphics, Advertising, and Evaluation
Resources
Index

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