Small Business for Dummies

ISBN-10: 0470177470

ISBN-13: 9780470177471

Edition: 3rd 2008

List price: $21.99
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Description: A quick and easy guide to starting and running a small business Small Business For Dummies, Third Edition provides new small business owners with the tools they need to succeed, whether they're starting from scratch or acquiring an already established business. From drafting a business plan and keeping the books to hiring the right employees and providing benefits, this newly revised and expanded edition of Small Business For Dummies not only shows readers how to get their business off the ground but also how to nurture its growth and ensure its survival in the hypercompetitive world of small business. Eric Tyson, MBA (Weston, CT) is a nationally recognized personal finance counselor, writer, and lecturer. He is the author of the bestselling Investing For Dummies (978-0-7645-9912-5) and Personal Finance For Dummies (978-0-470-03832-1), in addition to six other For Dummies titles. Jim Schell (Bend, OR) is an entrepreneur responsible for four successful small-business startups. He has been the resident entrepreneur for Small Business School, a weekly television program for PBS and Voice of America, for over a decade.

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Book details

List price: $21.99
Edition: 3rd
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/4/2008
Binding: Paperback
Pages: 432
Size: 7.25" wide x 9.25" long x 1.00" tall
Weight: 1.716
Language: English

Introduction
Becoming an Entrepreneur
Is Small Business for You?
Laying Your Personal Financial Foundation
Finding Your Niche
Crafting Your Plans
Financing , Ownership, and Organizational Decisions
Buying an Existing Business
Exploring Buying a Business
Finding the Right Business to Buy
Evaluating a Business to Buy
Negotiating Terms and Sealing the Deal
Running a Successful Small Business
Owners as Jack-of-All-Trades
Marketing : Product, Pricing, Distribution, Promotion, and Sales
Keeping Your Customers Loyal
Managing Profitability and Cash
Learning from Others' Experiences
Keeping Your Business in Business
Finding and Keeping Superstar Employees
Providing Employee Benefits
Handling Regulatory and Legal Issues
Mastering Small-Business Taxes
Cultivating a Growing Business
The Part of Tens
Ten Tips for Home-Based Businesses
Ten Smart Ways to Harness Technology
Ten Tips for Managing Your Growing Business
Index
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