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Confessions of an Event Planner Case Studies from the Real World of Events--How to Handle the Unexpected and How to Be a Master of Discretion

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ISBN-10: 0470160187

ISBN-13: 9780470160183

Edition: 2009

Authors: Judy Allen

List price: $34.95
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Description:

For anyone planning events-student, novice, or experienced professional-Event Planning Case Studies is an "apprenticeship in a book." This insider's guide takes you on a narrative journey, following a fictional event planning company that stages various types of events around the world for many different clients.While other books, college courses, and training programs give you the theory and how-to of the profession, Event Planning Case Studies reveals the real world of event planning and what can happen-usually the unexpected-on an event program when actual participants are added to the event planning design and execution mix. In a climate of media scrutiny and corporate scandals, event…    
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Book details

List price: $34.95
Copyright year: 2009
Publisher: John Wiley & Sons Canada, Limited
Publication date: 3/26/2009
Binding: Hardcover
Pages: 288
Size: 6.30" wide x 9.30" long x 0.80" tall
Weight: 1.474
Language: English

Preface
Acknowledgements
Meetings, Mayhem and Margaritaville
Sun Jammin'
You Want Me To Try Alligator, Rattlesnake and What???
Wedding Daze
From City Lights to Desert Nights
Inventive Incentives
All Hail (or Oh, Hell) to the Man Who Would Be King
Long Commute to Work
Guests Gone Wild
Taking an Ethical Stand
Social Agenda
Rocking the Casbah
Conclusion
Final Assignment