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Confessions of an Event Planner Case Studies from the Real World of Events--How to Handle the Unexpected and How to Be a Master of Discretion

ISBN-10: 0470160187
ISBN-13: 9780470160183
Edition: 2009
Authors: Judy Allen
List price: $34.95 Buy it from $21.60
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Description: For anyone planning events-student, novice, or experienced professional-Event Planning Case Studies is an "apprenticeship in a book." This insider's guide takes you on a narrative journey, following a fictional event planning company that stages  More...

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Book details

List price: $34.95
Copyright year: 2009
Publisher: John Wiley & Sons Canada, Limited
Publication date: 3/26/2009
Binding: Hardcover
Pages: 288
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.496
Language: English

For anyone planning events-student, novice, or experienced professional-Event Planning Case Studies is an "apprenticeship in a book." This insider's guide takes you on a narrative journey, following a fictional event planning company that stages various types of events around the world for many different clients.While other books, college courses, and training programs give you the theory and how-to of the profession, Event Planning Case Studies reveals the real world of event planning and what can happen-usually the unexpected-on an event program when actual participants are added to the event planning design and execution mix. In a climate of media scrutiny and corporate scandals, event planners must be masters of discretion, knowing how to avoid and deal with everything from sexual romps to financial shenanigans, to chainsaw wielding salesmen dead set on "re-landscaping" the grounds of the resort they're staying at. From an event planner who's seen it all and knows how to deal with it all, comes practical first-hand advice delivered in an entertaining and accessible format.Each chapter is set in a unique location, with a cast of characters, and a host of challenges and problems to overcome-from the boardroom to the resort guest bedrooms. Readers learn what they can come up against, how to problem solve creatively on the fly, get ideas for staging spectacular events, and see the principles of event planning in action. The scenario in each chapter is introduced by an outline of what will be covered in the chapter, and each chapter concludes with a series of review questions to explore key issues and stimulate reflection or discussion for individuals or groups. Ideal as a companion to Judy Allen's six other event planning books, as a textbook in event planning courses, or as a professional training tool Event Planning Case Studies prepares planners for what they can expect once they start working in the world of corporate and social event planning.

Preface
Acknowledgements
Meetings, Mayhem and Margaritaville
Sun Jammin'
You Want Me To Try Alligator, Rattlesnake and What???
Wedding Daze
From City Lights to Desert Nights
Inventive Incentives
All Hail (or Oh, Hell) to the Man Who Would Be King
Long Commute to Work
Guests Gone Wild
Taking an Ethical Stand
Social Agenda
Rocking the Casbah
Conclusion
Final Assignment

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