Career Distinction Stand Out by Building Your Brand

ISBN-10: 0470128186
ISBN-13: 9780470128183
Edition: 2007
List price: $22.95 Buy it from $3.00
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Description: Praise for Career Distinction"Hands down, this book is the bible on branding for your career!"- Susan Britton Whitcomb, author of Job Search Magic"As a professional resume writer and career coach, I have extolled the concept of personal branding for  More...

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Book details

List price: $22.95
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 6/11/2007
Binding: Hardcover
Pages: 224
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 1.122
Language: English

Praise for Career Distinction"Hands down, this book is the bible on branding for your career!"- Susan Britton Whitcomb, author of Job Search Magic"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend-Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker."- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute"Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition."- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job

William Arruda-dubbed the "Personal Branding Guru" by media and clients alike-combined his international branding expertise with his passion for people to found Reach, the world's first human branding consultancy. A sought-after global spokesperson on personal branding, he counts many of the Fortune 100 companies as clients. He has appeared on the BBC, Discovery Channel, Fox News Live, and in Time magazine.Kirsten Dixson is a career management consultant who is an authority on building credible online identities for career success. She founded Brandegor and is a partner in Reach, where she established an online identity training program for personal brand strategists. She delivers keynote speeches and serves as a media resource on career technology topics.

Foreword
Preface
Acknowledgments
Understand the Future of Work
Adopt the Career Distinction Mindset
Brand Yourself for Career Success
Extract-Unearth Your Unique Promise of Value
Know Yourself to Grow Yourself
Remember, It's What They Think That Counts
Define Your Brand Community
Tell Your Brand Story
Express-Communicate Your Brand to Your Target Audience
Create Your Career-Marketing Tools
Express Yourself
Assess Your Online Identity
Build Your Brand in Bits and Bytes
Exude-Manage Your Brand Environment
Be On-Brand in All That You Do
Get a Visual Identity
Increase Your Career Karma
Summary: Evolve and Resolve
Appendix
Index
About the Authors

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