Career Distinction Stand Out by Building Your Brand

Name: Career Distinction Stand Out by Building Your Brand
Price: 3.56 USD
Availability: InStock
ISBN: 9780470128183

ISBN-10: 0470128186

ISBN-13: 9780470128183

Edition: 2007

Authors: Kirsten Dixson, William Arruda

List price: $22.95

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Praise for Career Distinction"Hands down, this book is the bible on branding for your career!"- Susan Britton Whitcomb, author of Job Search Magic"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend-Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker."- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute"Arruda and Dixson are widely respected in the global…

Book details

List price: $22.95
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 6/11/2007
Binding: Hardcover
Pages: 224
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.858
Language: English

William Arruda-dubbed the "Personal Branding Guru" by media and clients alike-combined his international branding expertise with his passion for people to found Reach, the world's first human branding consultancy. A sought-after global spokesperson on personal branding, he counts many of the Fortune 100 companies as clients. He has appeared on the BBC, Discovery Channel, Fox News Live, and in Time magazine.Kirsten Dixson is a career management consultant who is an authority on building credible online identities for career success. She founded Brandegor and is a partner in Reach, where she established an online identity training program for personal brand strategists. She delivers keynote…



Foreword


Preface


Acknowledgments



Understand the Future of Work



Adopt the Career Distinction Mindset



Brand Yourself for Career Success



Extract-Unearth Your Unique Promise of Value



Know Yourself to Grow Yourself



Remember, It's What They Think That Counts



Define Your Brand Community



Tell Your Brand Story



Express-Communicate Your Brand to Your Target Audience



Create Your Career-Marketing Tools



Express Yourself



Assess Your Online Identity



Build Your Brand in Bits and Bytes



Exude-Manage Your Brand Environment



Be On-Brand in All That You Do



Get a Visual Identity



Increase Your Career Karma


Summary: Evolve and Resolve


Appendix


Index


About the Authors