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New Product Development for Dummies

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ISBN-10: 0470117702

ISBN-13: 9780470117705

Edition: 2007

Authors: Robin Karol, Beebe Nelson, Geoffrey Nicholson

List price: $21.99
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Description:

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or…    
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Book details

List price: $21.99
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 5/7/2007
Binding: Paperback
Pages: 384
Size: 7.40" wide x 9.20" long x 0.90" tall
Weight: 1.188
Language: English

Robin Karol is CEO of the Product Development and Management Association (PDMA), a professional society that creates and nurtures a global community in which people and businesses learn to grow and prosper through innovation and the introduction of new products. Robin is an adjunct full professor at the University of Delaware Lerner School of Business Administration, where she teaches courses on the Management of Creativity and Innovation. Robin worked at DuPont for 23 years in various aspects of innovation and new product development, achieving the role of Director of Innovation Processes. A certified new product development professional (NPDP), she received her PhD in Biochemistry from…    

Robin Karol is CEO of the Product Development and Management Association (PDMA), a professional society that creates and nurtures a global community in which people and businesses learn to grow and prosper through innovation and the introduction of new products. Robin is an adjunct full professor at the University of Delaware Lerner School of Business Administration, where she teaches courses on the Management of Creativity and Innovation. Robin worked at DuPont for 23 years in various aspects of innovation and new product development, achieving the role of Director of Innovation Processes. A certified new product development professional (NPDP), she received her PhD in Biochemistry from…    

Foreword
Introduction
The Basics of New Product Development
It Takes a Company
What Are You Developing, and Why?
Defining Your Product Strategy
Charting the Ocean of Opportunity for New Products
What Do Your Customers Really Want?
Turning Your Company into an Idea Factory
Picking Winners and Losing Losers
Making the Most of Technology
Focusing Your NPD Efforts
Navigating the River of Product Development
One Foot in Front of the Other: The Product Development Process
Organizing the NPD Troops
Managing Your Corporation's NPD Resources
Using Reviews to Keep Projects on Track
Launching Products for Market Success
New Challenges in Product Development
Developing Products in the Digital Age
Product Development Goes Global
Choose Your Partner! Partners in Product Development
The Part of Tens
Ten Ideas on Ways to Test Your New Products
Ten (Or More) Ways to Track Your Innovation Efforts
Appendix: Business Case Outline
Index