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How to Measure Anything Finding the Value of Intangibles in Business

ISBN-10: 0470110120
ISBN-13: 9780470110126
Edition: 2007
List price: $45.00
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Description: A revealing look at the power of measurement in business and the world at large, this book asserts that there are no actual 'intangibles' and that virtually any business quality can be measured.

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Book details

List price: $45.00
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/3/2007
Binding: Hardcover
Pages: 304
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.232
Language: English

A revealing look at the power of measurement in business and the world at large, this book asserts that there are no actual 'intangibles' and that virtually any business quality can be measured.

Preface
Acknowledgments
Measurement: The Solution Exists
The Intangibles and the Challenge
An Intuitive Measurement Habit: Eratosthenes, Enrico, & Emily
How an Ancient Greek Measured the Size of Earth
Estimating: Be Like Fermi
Experiments: Not Just for Adults
Notes on What to Learn from Eratosthenes, Enrico, and Emily
The Illusion of Intangibles: Why Immeasurables Aren't
The Concept of Measurement
The Object of Measurement
The Methods of Measurement
Economic Objections to Measurement
The Broader Objection to the Usefulness of "Statistics"
Ethical Objections to Measurement
Toward a Universal Approach to Measurement
Before You Measure
Clarifying the Measurement Problem
Getting the Language Right: What "Uncertainty" and "Risk" Really Mean
Examples of Clarification: Lessons for Business from, of All Places, Government
Calibrated Estimates: How Much Do You Know Now?
Testing Your Ability to Assess Odds
Calibration Exercise
Further Improvements on Calibration
Conceptual Obstacles to Calibration
The Effects of Calibration
Measuring Risk: Introduction to the Monte Carlo Simulation
An Example of the Monte Carlo Method and Risk
Tools and Other Resources for Monte Carlo Simulations
The Risk Paradox
Measuring the Value of Information
The Chance of Being Wrong and the Cost of Being Wrong: Expected Opportunity Loss
The Value of Information for Ranges
The Imperfect World: The Value of Partial Uncertainty Reduction
The Epiphany Equation: The Value of a Measurement Changes Everything
Summarizing Uncertainty, Risk, and Information Value: The First Measurements
Measurement Methods
The Transition: From What to Measure to How to Measure
Tools of Observation: Introduction to the Instrument of Measurement
Decomposition
Secondary Research: Assuming You Weren't the First to Measure It
The Basic Methods of Observation: If One Doesn't Work, Try the Next
Measure Just Enough
Consider the Error
Choose and Design the Instrument
Sampling Reality: How Observing Some Things Tells Us about All Things
Building an Intuition for Random Sampling: The Jelly Bean Example
A Little About Little Samples: A Beer Brewer's Approach
The Easiest Sample Statistics Ever
A Biased Sample of Sampling Methods
Measure to the Threshold
Experiment
Seeing Relationships in the Data: An Introduction to Regression Modeling
Bayes: Adding to What You Know Now
Simple Bayesian Statistics
Using Your Natural Bayesian Instinct
Heterogeneous Benchmarking: A "Brand Damage" Application
Getting a Bit More Technical: Bayesian Inversion for Ranges
Beyond the Basics
Preference and Attitudes: The Softer Side of Measurement
Observing Opinions, Values, and the Pursuit of Happiness
A Willingness to Pay: Measuring Value via Trade-offs
Putting It All on the Line: Quantifying Risk Tolerance
Quantifying Subjective Trade-offs: Dealing with Multiple Conflicting Preferences
Keeping the Big Picture in Mind: Profit Maximization versus Subjective Trade-offs
The Ultimate Measurement Instrument: Human Judges
Homo absurdus: The Weird Reasons behind Our Decisions
Getting Organized: A Performance Evaluation Example
Surprisingly Simple Linear Models
How to Standardize Any Evaluation: Rasch Models
Removing Human Inconsistency: The Lens Model
Panacea or Placebo?: Questionable Methods of Measurement
Comparing the Methods
New Measurement Instruments for Management
The Twenty-First-Century Tracker: Keeping Tabs with Technology
Measuring the World: The Internet as an Instrument
Prediction Markets: Wall Street Efficiency Applied to Measurements
A Universal Measurement Method: Applied Information Economics
Bringing the Pieces Together
Case: The Value of the System That Monitors Your Drinking Water
Case: Forecasting Fuel for the Marine Corps
Ideas for Getting Started: A Few Final Examples
Summarizing the Philosophy
Calibration Tests
Index

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