Specialty Shop Retailing Everything You Need to Know to Run Your Own Store

ISBN-10: 0470107413

ISBN-13: 9780470107416

Edition: 3rd 2007 (Revised)

List price: $50.00
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Description:

Specialty Shop Retailing is aimed at people who dream of opening a store, but have little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating their own business and working with people and products that tye love. This third edition of one of the bestselling books on retailing includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and competing with big box retailers.
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Book details

List price: $50.00
Edition: 3rd
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 6/4/2007
Binding: Hardcover
Pages: 432
Size: 6.00" wide x 9.25" long x 1.50" tall
Weight: 0.396
Language: English

Getting Started
Finding Your Customers: Market Research
Are You Ready for Retailing?
Franchise Opportunities
Buying an Existing Business
Starting Small or Staying Small
Writing a Successful Business Plan
Selecting Your Legal Format
Financing Your Business
Getting the Necessary Permits and Licenses
Finding the Perfect Location
Naming Your Store
Developing a Logo
Where to Get Help
Ready Set, Go!
Managing Your Store's Finances
Setting Up Your Sales System
Bookkeeping 101
Understanding Financial Reports
Working with an Accountant
Creating Budgets and Future Planning
Tips for Taking Inventory
Business Office Essentials
The Bottom Line
Successful Store Design
Establishing a Design Budget
Updating Your Look by Remodeling
The Perfect Design Concept
Welcome: The Storefront and Entranceway
Efficient Layout Plans
Well Grounded: Flooring Materials
The Backdrop: Wall Treatments
Lighting for Effect
A Different Kind of Overhead: Ceilings
Selling on Several Levels
Maximizing Merchandise Fixtures
Interior Signage that Sells
Checking Out the Cash Wrap Area
Store Security Concerns
Background Music for Shopping Pleasure
Creating an Aromatic Environment
Restrooms, Offices, and Other Backstage Needs
Gathering the Goods: Merchandise Buying
Targeting Your Typical Customer
Establishing a Buying Budget
Where to Look for Great Merchandise
Knowing What to Order
Determining the Quantity
Stretching Your Budget by Consignment
Developing Original, Exclusive Products
Higher Margins through Direct Importing
Keeping Inventory under Control
Tracking Sales for Reorders
Seasonal Planning Tips
Buying for Displays and Promotion
Benefiting from Working with Sales Reps
Buying Trip Tools
Establishing Your Store's Financial Credibility
Using Purchase Order Forms Efficiently
Professional Ordering Procedures
Specifying Shipping Preferences
Setting Retail Prices
Developing Beneficial Vendor Relations
Visual Merchandising: Displays that Sell
Check-in Time for New Arrivals
Coping with Problem Shipments
Pricing the Merchandise
Getting the Goods on Display
Maintaining Merchandising Excellence
Using Store Windows Effectively
Visual Merchandising in the Future
Finding and Keeping Great Employees
Do You Need Employees?
Enlightened Leadership: Participative Democracy
Hiring for Special Job Functions
Appealing to a Shrinking Workforce
Where to Look for Good Employees
The "How to Hire" Guide
Government Forms for New Employees
The Employment Agreement
Staff Training on Store Procedures
Your Store's Employee Handbook
The Importance of Flexible Scheduling
Compensating Your Staff
Attractive Benefits and Perks
Using Open-Book Management
The Importance of Employee Evaluations
Correcting Performance Problems
Saying Goodbye: The Exit Interview
Creating Team Spirit
Customer Service Essentials
Motivating Employees to Give Great Service
Time to Shop: Setting Store Hours
Setting a Customer-Friendly Return Policy
For Customer Convenience and Comfort
Services that Exceed Customers' Expectations
Added Sales through Wedding and Gift Registries
Hot Trend: Gift Cards and Gift Certificates
Special Service: Customer Orders and Holds
Evaluating Customer Service
Getting the Word Out: Advertising Your Shop
Establishing an Advertising Budget
Tools for Targeting Your Market
Choosing the Best Media for the Money
Should You Use an Ad Agency?
Using Co-op to Stretch Your Budget
Welcome to the World of Print Advertising
Effective In-Store Advertising
Direct Mail: Making the Best Use of Your List
Broadcast Media: Radio and Television
Retailing Online: The Next Wave
Evaluating Your Advertising's Effectiveness
Advertising When Sales Are Down
Using the Internet to Promote and Prosper
Establishing Your Home on the Web
Advertising Online: Web Site Essentials
Using E-mail for Customer Contact
Permission Marketing via E-mail
Keeping in Touch with Staff: Internal E-mail
Bricks to Clicks: Selling Online
Choosing Your Approach to Online Sales
Shopping Basket Security Issues
Better Service via the Web for In-store Customers
Filling Internet Orders Efficiently
How to Draw Customers to Your Web Site
Creative Promotion and Publicity
Sales, Sales, Sales
Alternative Ideas for Promotions
Rewarding Customer Loyalty
Catering to Consumers through Collectors' Clubs
Special Events to Attract Shoppers
Taking It On the Road: Events Outside the Store
Garnering Publicity and Good PR
Beating the Big-Box Stores
Finding Your Special Niche
Offering Stellar Customer Service
The "Buy Local" Call to Action
Independents' Day Is Here
Turning the Tide on Big-Box Development
What to Do When Wal-Mart Comes to Town
Good Works Are Good Business
Charitable Donations: What and Where to Give
Hosting Fund-Raisers and Benefits
Selling Goods That Do Good
Museum and Hospital Shops: Retailers Who Serve
Environmentally Sound Retailing
Giving Something Back to the Community
Providing Community Leadership
Volunteering Your Time
The Rewards of Giving
Managing during Tough Times
Insuring Against Crime, Disasters, and Other Crises
Curtailing Shoplifting and Employee Theft
Preventing Burglaries and Holdups
Fires, Storms, and Natural Catastrophes
What to Do When Disaster Strikes
When You Lose Your Lease
Customers Can Be Trouble
Coping with Vandalism and Graffiti
Surviving Personnel Problems
When You're in Financial Trouble
Responding to Bad Publicity
Keeping an Upbeat Attitude
Improving Sales and Profitability
Boosting Your Sales Income
Growing Sales through Relationship Marketing
Targeting Luxury Shoppers and Corporate Sales
Markup Can Make Up Your Margins
Expenses Down = Profits Up
The Dangers of Too Much Inventory
Plugging the Holes
Staying Alert to Changes
Looking to the Future
Riding the Wave of Success
Small Can Be Beautiful
If You Decide to Grow Your Business
Moving On: Selling or Closing Your Store
Life Planning Issues for Shopkeepers
Running the Mature Business
The Outlook for Retailing Is Bright
Glossary
Resource Guide
Index
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