Watch This, Listen up, Click Here Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume

Name: Watch This, Listen up, Click Here Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume
Price: 4.13 USD
Availability: InStock
ISBN: 9780470056431

ISBN-10: 0470056436

ISBN-13: 9780470056431

Edition: 2007

Authors: David Verklin, Bernice Kanner

List price: $29.95

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Description:

A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how…

Book details

List price: $29.95
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/20/2007
Binding: Hardcover
Pages: 240
Size: 6.44" wide x 9.35" long x 1.04" tall
Weight: 0.902
Language: English



Preface



Acknowledgments


Special Acknowledgment



The Lay of Medialand



You Watched 33 Hours of TV Last Week, Didn't You?



What Revelations Revealed...and Narnia Confirmed



Why Advertisers Have Stopped Laughing at Sitcoms



Why Ratings Are Overrated: The Weirdness of Sweeps, A. C. Nielsen, and the Upfront



Why Newspapers Hate Craig and His Infamous "List"



Why Outdoor Companies Pray for Traffic Jams



Why the Super Bowl Is Still Super



A Whole New Ball Game



Why Google Has Upset the Apple Cart



Why Wikipedia Ticks Off the Other Media



Why a Killer Video Game Is the U.S. Army's Best Recruitment Tool



Why Howard Stern Is Earning Sirius Money



Why Oprah Gave Away Pontiacs



Data Mining: Why Your TV May Think You're Gay



Search: How Aubuchon Bested the Hardware Goliaths



Why Honda Hates the Internet...and Those Who Haunt It



Why Grown Men Visit Legoland



Why You Can't Find a Cell Phone Just for Talking



Why, Though You've Signed Up on the Do-Not-Call Registry, You're Still Besieged by Telemarketers



Why You Won't Have a Clue That General Motors Is Behind That Blog



Why The New Yorker Was Trashed for Teaming with Target



Why Our Eyeballs Stopped Counting



Why the Smart Money Moved Its Chips from Poker to Bulls



Tomorrow



What's Really Sexy about Porn? (A Peek at What's to Come)


Index