Watch This, Listen up, Click Here Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume

ISBN-10: 0470056436
ISBN-13: 9780470056431
Edition: 2007
List price: $29.95 Buy it from $3.00
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Description: A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one  More...

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Book details

List price: $29.95
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/20/2007
Binding: Hardcover
Pages: 240
Size: 6.25" wide x 9.00" long x 0.75" tall
Weight: 0.880
Language: English

A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day. David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's "On Madison Avenue" column.

Preface
Acknowledgments
Special Acknowledgment
The Lay of Medialand
You Watched 33 Hours of TV Last Week, Didn't You?
What Revelations Revealed...and Narnia Confirmed
Why Advertisers Have Stopped Laughing at Sitcoms
Why Ratings Are Overrated: The Weirdness of Sweeps, A. C. Nielsen, and the Upfront
Why Newspapers Hate Craig and His Infamous "List"
Why Outdoor Companies Pray for Traffic Jams
Why the Super Bowl Is Still Super
A Whole New Ball Game
Why Google Has Upset the Apple Cart
Why Wikipedia Ticks Off the Other Media
Why a Killer Video Game Is the U.S. Army's Best Recruitment Tool
Why Howard Stern Is Earning Sirius Money
Why Oprah Gave Away Pontiacs
Data Mining: Why Your TV May Think You're Gay
Search: How Aubuchon Bested the Hardware Goliaths
Why Honda Hates the Internet...and Those Who Haunt It
Why Grown Men Visit Legoland
Why You Can't Find a Cell Phone Just for Talking
Why, Though You've Signed Up on the Do-Not-Call Registry, You're Still Besieged by Telemarketers
Why You Won't Have a Clue That General Motors Is Behind That Blog
Why The New Yorker Was Trashed for Teaming with Target
Why Our Eyeballs Stopped Counting
Why the Smart Money Moved Its Chips from Poker to Bulls
Tomorrow
What's Really Sexy about Porn? (A Peek at What's to Come)
Index

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