Strategic Market Management

ISBN-10: 0470056231

ISBN-13: 9780470056233

Edition: 8th 2008 (Revised)

Authors: David A. Aaker
List price: $124.95
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Description: Updated to reflect current business thinking and market conditions, this new edition of Strategic Market Management illustrates a structured approach to external market analysis that business managers can apply to their strategic decision making. By using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, this book helps managers identify and evaluate numerous strategic investment alternatives. This new update provides greater emphasis on external market analysis, including the value proposition, product category analysis, the value of relevance, and competitor analysis.

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Book details

List price: $124.95
Edition: 8th
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/9/2007
Binding: Paperback
Pages: 336
Size: 7.25" wide x 9.00" long x 0.50" tall
Weight: 0.770
Language: English

Strategic Market Management-An Introduction and Overview
What Is a Business Strategy?
Strategic Market Management
Marketing and Its Role in Strategy
Strategic Analysis
External and Customer Analysis
External Analysis
The Scope of Customer Analysis
Segmentation
Customer Motivations
Unmet Needs
Competitor Analysis
Identifying Competitors-Customer-Based Approaches
Identifying Competitors-Strategic Groups
Potential Competitors
Competitor Analysis-Understanding Competitors
Competitor Strengths and Weaknesses
Obtaining Information on Competitors
Market/Submarket Analysis
Dimensions of a Market Analysis
Emerging Submarkets
Actual and Potential Market Size
Market and Submarket Growth
Market and Submarket Profitability Analysis
Cost Structure
Distribution Systems
Market Trends
Key Success Factors
Risks in High-Growth Markets
Environmental Analysis and Strategic Uncertainty
Technology Trends
Consumer Trends
Government/Economic Trends
Dealing with Strategic Uncertainty
Impact Analysis-Assessing the Impact of Strategic Uncertainties
Scenario Analysis
Internal Analysis
Financial Performance-Sales and Profitability
Performance Measurement-Beyond Profitability
Strengths and Weaknesses
Threats and Opportunities
From Analysis to Strategy
Case Challenges for Part I
Trends in Retailing
The Energy Bar Industry
Competing Against Wal-Mart
Creating, Adapting, and Implementing Strategy
Creating Advantage, Synergy, and Strategic Philosophies
The Sustainable Competitive Advantage
The Role of Synergy
Strategic Philosophies
Alternative Value Propositions
Business Strategy Challenges
Alternative Value Propositions
Superior Quality
Value
Building and Managing Brand Equity
Brand Awareness
Brand Loyalty
Brand Associations
The Brand Identity
Energizing the Business
Energizing the Business
Increasing Product Usage
Branded Differentiators
Branded Energizers
Leveraging the Business
Which Assets and Competencies Can Be Leveraged?
Brand Extensions
Expanding the Scope of the Offering
New Markets
Evaluating Business Leveraging Options
The Mirage of Synergy
Creating New Businesses
The New Business
The Innovators Advantage
Managing Category Perceptions
Creating New Business Arenas
From Ideas to Market
Global Strategies
Motivations Underlying Global Strategies
Expanding the Global Footprint
Standardization vs. Customization
Global Brand Management
Strategic Alliances
Setting Priorities for Businesses and Brands-The Exit, Milk, and Consolidate Options
The Business Portfolio
Divestment or Liquidation
The Milk Strategy
Prioritizing and Trimming the Brand Portfolio
Organizational Issues
A Conceptual Framework
Structure
Systems
People
Culture
Obtaining Strategic Congruence
The New Corporate CMO: Getting Traction
A Recap of Strategic Market Management
Case Challenges for Part II
Hobart Corporation
Xerox: The Early Days
Dove
Transformational Innovations
Samsung Electronics Intel
Planning Forms
Index
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