Brewing up a Business Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery

ISBN-10: 0470050454
ISBN-13: 9780470050453
Edition: 2005
Authors: Sam Calagione
List price: $18.95
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Description: Starting out with a self-made home brewing kit, Sam Caligione went on to turn Dogfish Head Craft Beer one of the fastest growing breweries in America. In this book, Sam illustrates his business plan, demonstrating the rewards of dreaming big,  More...

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Book details

List price: $18.95
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/6/2006
Binding: Paperback
Pages: 288
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.012
Language: English

Starting out with a self-made home brewing kit, Sam Caligione went on to turn Dogfish Head Craft Beer one of the fastest growing breweries in America. In this book, Sam illustrates his business plan, demonstrating the rewards of dreaming big, working hard and thinking unconventionally.

Foreword
Preface
Acknowledgments
The Unconventional Beginnings of an Entrepreneur
Business from the Inside Out
Keeping Your Balance
Creating a Business Offering
Crafting a Brand in a Cookie-Cutter World
Marketing on a Small-Business Budget
Publicity Stunts (Are Poorly Named)
Stalking the Killer App
Selling Distinction, Specialization, and Variety
Cash is King (Well, Sort of)
Leadership
Effectively Managing Employees
Working Toward Irrelevance
To Small-Business Success
Index

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