Franchising for Dummiesï¿½

Name: Franchising for Dummiesï¿½
Price: 4.79 USD
Availability: InStock
ISBN: 9780470045817

ISBN-10: 0470045817

ISBN-13: 9780470045817

Edition: 2nd 2006 (Revised)

Authors: Michael Seid, Dave Thomas, Dave Thomas

List price: $24.99

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Description:

A new and revised edition of the friendly guide to franchising Buying a franchise is one of the most popular ways to start a business today and interest is only growing. Franchising For Dummies, Second Edition covers all the ins and outs of franchising, including tips on financing and managing the business. Written by the late Dave Thomas, the widely known founder of Wendy's, and franchising consultant Michael Seid, this is a comprehensive and reliable resource for anyone interested in purchasing a franchise. This edition includes updated data and information on opportunities for women and veterans, sources of capital, loans and leasing programs, human resources, and franchising trends.…

Book details

List price: $24.99
Edition: 2nd
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/16/2006
Binding: Paperback
Pages: 408
Size: 7.25" wide x 9.25" long x 0.75" tall
Weight: 1.672
Language: English

Dave Thomas is a cornerstone of the Ruby community, and is personally responsible for many of its innovative directions and initiatives. He and original co-author Andy Hunt are founders of the Pragmatic Programmers and the Pragmatic Bookshelf.



Introduction



Franchising Basics: Separating the Myths from the Facts



The Power of the Brand: Franchising and You



Franchising Is More than Just a Food Industry



Mirror , Mirror, on the Wall: Am I to Be a Franchisee?



So You Want to Be a Franchisee?



Making the Choice: Deciding Which Business Is Right for You



Raising Capital: Wowing, Wrangling, and Winning



Signing on the Dotted Line: Legal Issues



Operating Your Franchise like a Well-Oiled Machine



The Start-Up: Setting Your Franchise's Wheels in Motion



Hiring , Training, and Other Staffing Decisions



Working with Your Franchisor and Fellow Franchisees



Attracting and Keeping Customers



Times Change: Deciding What to Do Next



Acquiring Other Franchises



Acquiring Other Brands



When the End Is Nigh



On the Flip Side: Building Your Own Franchise



From Small Business Owner to Franchisor



Growing Your Franchise Family



Building the Network: Expanding Wisely



The Part of Tens



Ten Keys to Franchise Success



Ten Questions to Ask Yourself Before Buying a Franchise



Appendixes



Glossary of Common Franchise Terms



About the CD


Index


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