Can We Do That?! Outrageous PR Stunts That Work - And Why Your Company Needs Them

ISBN-10: 047004392X

ISBN-13: 9780470043929

Edition: 2007

Authors: Peter Shankman
List price: $30.00 Buy it from $1.30
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Description: Fresh new publicity strategies from a maverick PR genius Even people who don't know Peter Shankman's name probably know his work. A PR consultant to such companies as Snapple, Discovery Channel, and Napster, Shankman knows how to get businesses and their products noticed. In today's highly competitive advertising market, where consumers are bombarded with messages all day, it's difficult for products and companies to grab the attention of consumers. Can We Do That? shows readers how to develop PR campaigns that force people to pay attention. In it, Shankman shares some of the outrageous and outrageously successful media events he has created for clients and how well they worked (or didn't). For innovative companies looking for equally innovative ways to get their message out, Can We Do That? is the ultimate resource. Peter Shankman (New York, NY) is CEO of The Geek Factory, Inc., a marketing and PR strategy firm located in New York City. He has been profiled or quoted in the New York Times, the Wall Street Journal, and Fortune, among other prominent media outlets.

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Book details

List price: $30.00
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 12/5/2006
Binding: Paperback
Pages: 211
Size: 5.75" wide x 9.00" long x 0.75" tall
Weight: 0.814
Language: English

Acknowledgments
Who Am I, and Why the Heck Should You Listen to Me?
You don't know me from anyone-but I'm known
And I've gotten my clients known
Who am I? Why should you listen to me?
PR Basics
What IS PR?
What is GOOD PR? What is BAD PR?
What makes reported want to listen?
What makes them want to shut you off and block your e-mail from their system?
What makes reported and the public happy? What makes them unhappy?
Coming Up with the Off-the-Wall Idea, and Making It Stick
Talking about how no to be afraid of reaction to an idea, the beginnings of how to think differently, ways to get into that kind of think-different mindset, getting out of the office and into a good brain
ROAR to get your idea approved!
Coming Up with and Implementing the Big Idea-Part 1
WebDive 2000 and our first of many "ARE YOU INSANE?" comments
Coming Up with and Implementing the Big Idea-Part 2
The Flying Fingers Yarn Bus-Best Campaign of 2005
Coming Up with and Implementing the Big Idea-Part 3
The AirTroductions Launch-One website, over 250 media outlets around the world
Coming Up with and Implementing the Big Idea and what Happens When It's Too Successful?
The RegisterFree.Com Free Domain Name Hour-Or, how to shut down the Internet
What Happens When You Lose Your Voice?
Legal has just told you to shut up
Or a 60 Minutes crew is waiting in your lobby
No matter how much fun PR is, there's always crisis management to think of. A Primer
You Don't Have to run Over Someone to Get Press
It's not about celebrity all of the time. In fact, sometimes it can be, just by note being
What Happens When Your Perfectly Thought-Out Plan Hits a Snag?
When your parachute opens and you get spun around, line twists are often the result
Kicking out of them tends to work and get you down safely
Here's how to kick out of potential snags that could leave you hung up
Putting It All Together
Wrap-ups, what we've learned, what if something happens that we didn't talk about
The Resources Section!
Places to get more info, websites, mailing lists, groups, organizations, etc
Index
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