Integrated Business Communication In a Global Marketplace

Name: Integrated Business Communication In a Global Marketplace
Price: 50.07 USD
Availability: InStock
ISBN: 9780470027677

ISBN-10: 0470027673

ISBN-13: 9780470027677

Edition: 2007

Authors: Bonnye E. Stuart, Marilyn S. Sarow, Laurence Stuart

List price: $102.95

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Description:

This is an excellent introduction to the area of Integrated Business Communication. The text provides a solid platform for those students engaged in studying professional business communication. The text is accessible with issues and concepts anchored with effective contemporary examples and case studies, supported with well integrated theories and models. The authors have defined and explored the area of 'integrated communication' and its importance to effective business practice, an area of some focus within business strategy today.Gary Lunt, Programme Leader for the BA (Hons) Communication, Advertising & PR, School of Creative Industries, Napier University.Integrated Business…

Book details

List price: $102.95
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/23/2007
Binding: Paperback
Pages: 448
Size: 7.48" wide x 9.35" long x 0.98" tall
Weight: 1.782
Language: English



Foreword


Preface


Acknowledgements


Introduction






Building Blocks of Communication



The Complex World of the Sender



Knowing the Receivers of Your Messages



Breaking through the Noise



Communication Channels






Business Communication and Public Relations Tools



External Communication: Messaging to Your Publics



Internal Communication: Messaging within Your Company



The Importance of Effective Communication in the Workplace



Issues of Organisational Leadership






Global Communication Expands



Communication in the New Management World



Issues Affecting Communication Strategy



New Focus on Responsible Communication



Looking Ahead