Customer Intelligence From Data to Dialogue

Name: Customer Intelligence From Data to Dialogue
Price: 52.76 USD
Availability: InStock
ISBN: 9780470018583

ISBN-10: 0470018585

ISBN-13: 9780470018583

Edition: 2005

Authors: Sean Kelly

List price: $78.95

This item qualifies for FREE shipping.

30 day, 100% satisfaction guarantee!

Buy new: $52.76

Marketplace

2 new & used from $57.72

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Customer Intelligence: From Data to Dialogue outlines clearly how and why ubiquitous information is going to change the world of marketing. It provides an eloquent and balanced perspective that is rooted in a deep understanding of how the marketing process actually works. It combines a thorough knowledge of how information is utilized to create customer profiles with a clear-sighted understanding of how these profiles may be employed in marketing campaigns. The reader is exposed to the vast potential of customer information as well as the reasons why many business leaders have failed to grasp this opportunity. In this landmark book the past is dissected and the future is proclaimed. It is…

Book details

List price: $78.95
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 1/9/2006
Binding: Hardcover
Pages: 280
Size: 5.90" wide x 9.00" long x 0.80" tall
Weight: 1.144
Language: English

Sean Kelly left teaching to edit The National Lampoon. He writes for children's television (Noddy and Friends) and is the co-author of several books, including Saints Preserve Us! Who in Hell ..., How to Be Irish, and Boom Baby Moon. He lives in Brooklyn.



Foreword



Acknowledgements


Introduction



The Decade of Customer Information Exploitation: 1990-2000



The Concept of Customer Intelligence: From Product to Customer



Achieving an Intelligence Capability: From Data to Knowledge



The Eclipse of Mass Marketing: From Many to One



Achieving Segmentation and Differentiation: From Fuzzy to Focused



The Decade of Customer Information Exchange: 2000-2010



The Collapse of Time: From Lapsed to Real



Customer Privacy and Confidentiality: From Surveillance to Permission



Closing the Loop: From Monologue to Dialogue



The New Practice of Marketing: From Selling to Buying


Notes


Index