Strategic Modelling and Business Dynamics A Feedback Systems Approach

ISBN-10: 0470012862

ISBN-13: 9780470012864

Edition: 2007

Authors: John Morecroft

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Description:

John Morecrofts book is an ideal text for students interested in system modelling and its application to a range of real world problems. The book covers all that is necessary to develop expertise in system dynamics modelling and through the range of applications makes a persuasive case for the power and scope of the approach. As such it will appeal to practitioners as well as students. Robert Dyson, Professor of Operational Research, Associate Dean, Warwick Business School. Much more than an introduction, John Morecrofts Strategic Modelling and Business Dynamics uses interactive "management flight simulators" to create an engaging and effective learning environment in which readers, whatever their background, can develop their intuition about complex dynamic systems. The numerous examples provide a rich test-bed for the development of systems thinking and modelling skills John Sterman, Jay W. Forrester Professor of Management, MIT Sloan School of Management This book, with its vivid examples and simulators, will help to bring modelling, system dynamics and simulation into the mainstream of management education where they now belong. John A. Quelch, Professor of Marketing, Harvard Business School, Former Dean of London Business School This text fills the gap between texts focusing on the purely descriptive systems approach and the more technical system dynamics ones. Ann van Ackere, Professor of Decision Sciences, HEC Lausanne, Universit de Lausanne Strategic modelling based on system dynamics is a powerful tool for understanding how firms adapt to a changing environment. The author demonstrates the appeal and power of business modelling to make sense of strategic initiatives and to anticipate their impacts through simulation. The book offers various simulators that allow readers to conduct their own policy experiments. Dr. Erich Zahn, Professor of Strategic Management, Betriebswirtschaftliches Institut, University of Stuttgart A website to accompany the book can be found at www.wiley.com/college/morecroft housing supplementary material for both students and lecturers.
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Book details

List price: $79.95
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/20/2007
Binding: Paperback
Pages: 466
Size: 7.50" wide x 9.75" long x 1.00" tall
Weight: 2.156
Language: English

About the Author
Foreword
Preface and Acknowledgements
How to Use This Book
The Appeal and Power of Strategic Modelling
Introduction
A New Approach to Modelling
The Puzzling Dynamics of International Fisheries
Model of a Natural Fishery
Operating a Simple Harvested Fishery
Harvesting in Bonavista, Newfoundland - A Thought Experiment
A Start on Analysing Dynamics and Performance Through Time
Saving Bonavista - Using Simulation to Devise a Sustainable Fishery
Dynamic Complexity and Performance Through Time
Preview of the Book and Topics Covered
Appendix - Archive Materials from World Dynamics
References
Introduction to Feedback Systems Thinking
Ways of Interpreting Situations in Business and Society
A Start on Causal Loop Diagrams
Structure and Behaviour Through Time - Feedback Loops and the Dynamics of a Slow- to-Respond Shower
From Events to Dynamics and Feedback - Drug-related Crime
Purpose of Causal Loop Diagrams - A Summary
Feedback Structure and Dynamics of a Technology-Based Growth Business
Causal Loop Diagrams - Basic Tips
References
Modelling Dynamic Systems
Asset Stock Accumulation
The Coordinating Network
Modelling Symbols in Use: A Closer Look at Drug-related Crime
Equation Formulations
Experiments with the Model of Drug-related Crime
Benefits of Model Building and Simulation
References
World of Showers
Getting Started
Inside World of Showers
Simulations of World of Showers B
References
Cyclical Dynamics and the Process of Model Building
An Overview of the Modelling Process
Employment and Production Instability - Puzzling Performance Over Time and Computations in Production Control
Modelling Workforce Management and Factory Production Dynamics
Equation Formulations in Workforce Management
Chronic Cyclicality in Employment and Production and How to Cure It
Modelling for Learning and Soft Systems
Model Communication and Policy Structure Diagrams
The Dynamics of Information Smoothing
References
The Dynamics of Growth from Diffusion
Stocks and Flows in New Product Adoption - A Conceptual Diffusion Model
The Bass Model - An Elegant Special Case of a Diffusion Model
A Variation on Diffusion: The Rise of Low-Cost Air Travel in Europe
Strategy and Simulation of Growth Scenarios
Conclusion
Appendix: More About the Fliers Model
References
Managing Business Growth
A Conceptual Model of Market Growth and Capital Investment
Formulation Guidelines for Portraying Feedback Structure
An Information Feedback View of Management and Policy
Policy Structure and Formulations for Sales Growth
Policy Structure an
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