Entrepreneurial Engineer

ISBN-10: 0470007230
ISBN-13: 9780470007235
Edition: 2006
List price: $64.95 Buy it from $3.00
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Description: A timely update of David E. Goldberg's highly popular book, The Entrepreneurial Engineer is a concise, thoroughly readable guide to life skills for engineers, an increasingly relevant topic in the world of engineering. This unique text is written in  More...

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Book details

List price: $64.95
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/12/2006
Binding: Hardcover
Pages: 224
Size: 6.25" wide x 9.50" long x 0.75" tall
Weight: 1.320
Language: English

A timely update of David E. Goldberg's highly popular book, The Entrepreneurial Engineer is a concise, thoroughly readable guide to life skills for engineers, an increasingly relevant topic in the world of engineering. This unique text is written in a lively manner with a distinctive combination of skills and principles presented in a memorable manner.

Foreword
Preface
Entrepreneurial Engineer: Ready for the 21st Century
21st-Century Engineers Moving at Internet Time
Engineering Education, Common Sense, and the Real World
Ten Competencies for the Entrepreneurial Engineer
Three Principles
Three Cautions
Exercises
The Joy of Engineering
A Joyous Confession
Engineering as Liberal Education, Launchpad, and Lifelong Love
Who Is Getting a "Liberal Arts" Education Today?
Engineering as Launchpad
Ten Ways to Love Engineering
The Fundamental Tug-of-War
Science and Its Little Secret
Engineers: First Masters of Modern Enterprise
Economy of Intellection: Separating Science from Engineering
Modeling Plane
Spectrum of Models
Four Tensions Facing the Entrepreneurial Engineer
Summary
Exercises
Money, Work, and You
Money, Moola, the Big Bucks
Roads to Wealth: Four Dinner Table Platitudes
Hidden Lesson 1: Engagement
Why Engagement Matters
Matching your Vocational Impedance
Hidden Lesson 2: Courage
Locus of Control: Internal versus External
Exploring Courage
Tactical Lessons of Handling Money
Spending and Earning Styles
Spending-Earning Impedance
Investing, Saving, and Thrift
Get a Life
Plotting your Course: Values, Mission, and Goals
Creating a Personal Values Statement
Writing a Personal Mission Statement
Setting Goals
Summary
Exercises
Getting Organized and Finding Time
Time and Its Lack
Effective Ways to Waste Time
Seven Keys to Time Management
A Place for Everything
Work for Mr. To Do
Sam Knows: Just Do It
A Trash Can Is a Person's Best Friend
Tuning Your Reading
Managing Interruptions
Getting Help
Summary
Exercises
Write for Your Life
Engineers, Root Canal, and Writing
Why Many Engineers Don't Like to Write
Prime Directive of Writing: Just Write
Freewriting
Directed Writing for the Real World
Getting the Content and Organization Right
The Primary Structure of Business Writing: BPR
Lists and Amplification: Technical Writer's Best Friend
Sectioning, Titles, and Headings
Summaries, Conclusions, and Distinguishing the Difference
Edifying Editing
Improving Your Writing
Summary
Exercises
Present, Don't Speak
Speeches versus Presentations
Why Present?
Preparation Makes the Presentation
Audience Analysis
Subject Selection
Elements of a Presentation
Preparation Process
Transparency Design and Preparation
Delivery
Summary
Exercises
Human Side of Engineering
Human Challenges of Engineering
Through the Eyes of Others
Anatomy of a Disagreement
We are all Salespeople on this Bus
The Role of Questions
Questions in Conversation
Questions in Conflict Resolution and Negotiation
Questions in Sales and Persuasion
Praise
Criticism
Engineering Is Sometimes Having to Say You're Sorry
Wear a Little Passion
Summary
Exercises
Ethics in Matters Small, Large, and Engineering
Is Engineering Ethics Necessarily a Dreadful Bore?
Ethics: Systematic Study of Right and Wrong
Golden Rules: Positive and Negative
Whence Right and Wrong?
An Engineer's Synthesis of Ethical Theory
From Ethical Theory to Practice
Self-Interest
Obedience to Authority
Conformity to the Group
Practice Makes Perfect
From Personal to Engineering Ethics
What Is a Profession?
A Tale of Two Codes
Conflicts of Interest
Whistleblowing Is Not a First Resort
Summary
Exercises
Pervasive Teamwork
Our Love-Hate Relationship with Teams
Working Together in Groups and Teams
Teams versus Groups: What's the Difference?
Team Basics
Team Ground Rules and Their Enforcement
Understanding the Difficulties of Teamwork
A Little Model of Teamwise Deciding and Doing
A Little Model of Teamwise Conflict (and Creativity)
Why Cooperation Isn't Easy
Meetings, Meetings, and More Meetings
Three Little Keys to Meeting Happiness
A Day in the Life of a Typical Problem-Solving Meeting
What's Wrong?
Structured Brainstorming
Putting Structured Brainstorming to Work
Summary
Exercises
Organizations and Leadership
Organizations and Leadership Matter
Understanding Human Behavior and Motivation
Bounds on Human Nature
Unifying Model: Maslow's Hierarchy of Needs
Theory X and Theory Y
The Case of the Sluggish Secretary
Human Organizations and Their Leaders
From Good to Great
The Leadership Challenge
Organizational Culture: The Gods of Management
Why Form or Join Organizations?
Optimizing Transactions: A Quantitative Model
An Aside on Free Agency
Summary
Exercises
Assessing Technology Opportunities
Entrepreneurial Engineers Seek Opportunity
What Is an Opportunity?
Sustainable Competitive Advantage: The Making of a Good Opportunity
Four P's of Competitive Advantage
Five Forces of Sustainability
What Is your Niche?
Three Financial Mysteries of Opportunity Assessment
Overcoming the Fear of Financials
Prices, Margins, and Breaking Even
Time Value of Money
Writing the Technology Opportunity Assessment
Executive Summary
Technology Description
Market Analysis
Preliminary Financial Analysis
Action Plan
Summary
Exercises
References
Index

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