Story Factor Inspiration, Influence, and Persuasion Through the Art of Storytelling

ISBN-10: 0465078079
ISBN-13: 9780465078073
Edition: 2006 (Revised)
List price: $16.99 Buy it from $3.00
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Description: What's Your Story? Who Are You? Where Do You Come From? What Do You Want? Anyone who seeks to influence others must face these questions. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice,  More...

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Book details

List price: $16.99
Copyright year: 2006
Publisher: Basic Books
Publication date: 4/4/2006
Binding: Paperback
Pages: 320
Size: 5.50" wide x 8.00" long x 0.75" tall
Weight: 0.770
Language: English

What's Your Story? Who Are You? Where Do You Come From? What Do You Want? Anyone who seeks to influence others must face these questions. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.

Acknowledgments
Foreword
Introduction
The Six Stories You Need to Know How to Tell
What Is Story?
What Story Can Do that Facts Can't
How to Tell a Good Story
The Psychology of Story's Influence
Sound Bite or Epic?
Influencing the Unwilling, Unconcerned, or Unmotivated
Storylistening as a Tool of Influence
Storyteller Dos and Don'ts
The Life of a Storyteller
Story Thinking as a Skill
Case Study: Testing the "Six Stories You Need to Tell" in Real Life-Sunrise Stories
Resources
Storytelling in Action
Bibliography
Index

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