For God, Country, and Coca-Cola The Definitive History of the Great American Soft Drink and the Company That Makes It

ISBN-10: 0465054684

ISBN-13: 9780465054688

Edition: 2nd 2000

Authors: Mark Pendergrast

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Book details

List price: $24.00
Edition: 2nd
Copyright year: 2000
Publisher: Basic Books
Publication date: 3/17/2000
Binding: Paperback
Pages: 664
Size: 6.25" wide x 9.25" long x 1.75" tall
Weight: 1.782
Language: English

Notes on the Text
Preface to the First Edition
Preface to the Revised Edition
Prologue: A Parable (January 1, 1985)
In the Beginning (1886-1899)
Time Capsule: The Golden Age of Quackery
What Sigmund Freud, Pope Leo, and John Pemberton Had in Common
The Tangled Chain of Title
Asa Candler: His Triumphs and Headaches
Bottle It: The World's Stupidest, Smartest Contract
Heretics and True Believers (1900-1922)
Success Under Siege
Dr Wiley Weighs In
The Sinister Syndicate
Coca-Cola's Civil War
The Golden Age (1923-1949)
Robert W. Woodruff: The Boss Takes the Helm
A Euphoric Depression and Pepsi's Push
The $4,000 Bottle: Coca-Cola Goes to War
Coca-Cola Uber Alles
Trouble in the Promised Land (1950-1979)
Coca-Colonization and the Communists
Breaking the Commandments
Paul Austin's Turbulent Sixties
Big Red's Uneasy Slumber
The Corporate Era (1980-1999)
Roberto Goizueta's Bottom Line
The Marketing Blunder of the Century
The Big Red Machine
Global Fizz
Ivester Inherits a World of Trouble
World Without End?
The Sacred Formula
Coca-Cola Magic: Thirty Business Lessons
Notes
Bibliography
Interviews
Acknowledgments to First Edition
Acknowledgments to Revised Edition
Index
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