Cluetrain Manifesto

ISBN-10: 0465024092
ISBN-13: 9780465024094
Edition: 10th 2011
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Book details

List price: $19.95
Edition: 10th
Copyright year: 2011
Publisher: Basic Books
Publication date: 4/5/2011
Binding: Paperback
Pages: 320
Size: 5.75" wide x 8.50" long x 1.00" tall
Weight: 0.946
Language: English

Rick Levineis the founder of Seth Ellis Chocolatier. He was previously Web Architect for Sun Microsystems’ Java Software group.Christopher Lockeblogs Mystic Bourgeoisie and Entropy Gradient Reversals from Boulder, Colorado.Doc Searlsis Senior Editor ofLinux Journal, and a fellow at Harvard’s Berkman Center for Internet & Society.David Weinbergeris a fellow at Harvard’s Berkman Center and author ofEverything Is Miscellaneous.Jake McKeeis the principal and chief Ant Wrangler at Ant’s Eye View, and he was previously global community relations specialist for the LEGO Company.JP Rangaswamiis chief information officer of British Telecom’s global IT services business.Dan Gillmoris the director of the Knight Center for Digital Media Entrepreneurship at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication.

Foreword
The Cluetrain Manifesto
95 theses for the people of earth-the Web site that started it all
Introduction
Introduction to the Tenth Anniversary Edition
The End? Of Business? As Usual?
Markets Are Relationships
But How Does It Taste?
Obedient Poodles for God And Country
In Defense of Optimism
Internet Apocalypso
The Longing
Talk is Cheap
Markets Are Conversations
The Hyperlinked Organization
Ez Answers
Post-Apocalypso
Journalism as a Conversation
How Lego Caught the Cluetrain
Cluetrain In the Cubicle
Acknowledgments
Where Are They Now?
Index

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