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Chief Culture Officer How to Create a Living, Breathing Corporation

ISBN-10: 0465022049
ISBN-13: 9780465022045
Edition: N/A
Authors: Grant McCracken
List price: $19.95 Buy it from $5.39
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Description: The American corporation--deaf and blind to the world around it--needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that  More...

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Book details

List price: $19.95
Publisher: Basic Books
Publication date: 5/10/2011
Binding: Paperback
Pages: 272
Size: 5.50" wide x 8.25" long x 0.63" tall
Weight: 0.572
Language: English

The American corporation--deaf and blind to the world around it--needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world. The CCO would be the corporation's eyes and ears, allowing it to detect coming changes, even when they exist only as the weakest of signals. Trenchantly on point and bursting with insight and character, Chief Culture Officeris sure to expand your horizons--and your business.

Grant McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at McGill University and author of several books, including Culture and Consumption (IUP, 1988), Big Hair, and Transformation.

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