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Captains of Consciousness Advertising and the Social Roots of the Consumer Culture

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ISBN-10: 0465021557

ISBN-13: 9780465021550

Edition: 25th 2001

Authors: Stuart Ewen

List price: $22.99
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This volume provides a historical look at the origins of the advertising industry and consumer society at the turn of the 20th century. It includes a history of ways businesses have refined their search for new consumers.
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Book details

List price: $22.99
Edition: 25th
Copyright year: 2001
Publisher: Basic Books
Publication date: 6/28/2001
Binding: Paperback
Pages: 272
Size: 4.96" wide x 8.03" long x 0.67" tall
Weight: 0.682
Language: English