Cluetrain Manifesto

ISBN-10: 0465018653
ISBN-13: 9780465018659
Edition: 10th 2009 (Anniversary)
List price: $31.95
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Description: The Cluetrain Manifestobegan as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, theLinux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after  More...

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Book details

List price: $31.95
Edition: 10th
Copyright year: 2009
Publisher: Basic Books
Publication date: 6/30/2009
Binding: Hardcover
Pages: 320
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.188
Language: English

The Cluetrain Manifestobegan as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, theLinux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often laughing. At them." The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all.With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.

Rick Levineis the founder of Seth Ellis Chocolatier. He was previously Web Architect for Sun Microsystems’ Java Software group.Christopher Lockeblogs Mystic Bourgeoisie and Entropy Gradient Reversals from Boulder, Colorado.Doc Searlsis Senior Editor ofLinux Journal, and a fellow at Harvard’s Berkman Center for Internet & Society.David Weinbergeris a fellow at Harvard’s Berkman Center and author ofEverything Is Miscellaneous.Jake McKeeis the principal and chief Ant Wrangler at Ant’s Eye View, and he was previously global community relations specialist for the LEGO Company.JP Rangaswamiis chief information officer of British Telecom’s global IT services business.Dan Gillmoris the director of the Knight Center for Digital Media Entrepreneurship at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication.

Foreword
The Cluetrain Manifesto: 95 theses for the people of earth-the Web site that started it all
Introduction
Introduction to the Tenth Anniversary Edition: The End? Of Business? As Usual?
Markets are Relationships
But How Does it Taste?
Obedient Poodles for God and Country
In Defense of Optimism
Internet Apocalypso
The Longing
Talk is Cheap
Markets are Conversations
The Hyperlinked Organization
Ez Answers
Post-Apocalypso
Journalism as a Conversation
How Lego Caught the Cluetrain
Cluetrain in the Cubicle
Acknowledgments
Where are They Now?
Index

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