Cluetrain Manifesto

Name: Cluetrain Manifesto
Price: 3.73 USD
Availability: InStock
ISBN: 9780465018659

ISBN-10: 0465018653

ISBN-13: 9780465018659

Edition: 10th 2009 (Anniversary)

Authors: Rick Levine, Christopher Locke, Doc Searls, David Weinberger, Craig Newmark

List price: $31.95

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Description:

The Cluetrain Manifestobegan as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, theLinux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often laughing. At them." The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all.With a new introduction and chapters by the…

Book details

List price: $31.95
Edition: 10th
Copyright year: 2009
Publisher: Basic Books
Publication date: 6/30/2009
Binding: Hardcover
Pages: 336
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.188
Language: English

Rick Levineis the founder of Seth Ellis Chocolatier. He was previously Web Architect for Sun Microsystems’ Java Software group.Christopher Lockeblogs Mystic Bourgeoisie and Entropy Gradient Reversals from Boulder, Colorado.Doc Searlsis Senior Editor ofLinux Journal, and a fellow at Harvard’s Berkman Center for Internet & Society.David Weinbergeris a fellow at Harvard’s Berkman Center and author ofEverything Is Miscellaneous.Jake McKeeis the principal and chief Ant Wrangler at Ant’s Eye View, and he was previously global community relations specialist for the LEGO Company.JP Rangaswamiis chief information officer of British Telecom’s global IT services…



Foreword



The Cluetrain Manifesto: 95 theses for the people of earth-the Web site that started it all


Introduction


Introduction to the Tenth Anniversary Edition: The End? Of Business? As Usual?



Markets are Relationships



But How Does it Taste?



Obedient Poodles for God and Country



In Defense of Optimism




Internet Apocalypso




The Longing




Talk is Cheap




Markets are Conversations




The Hyperlinked Organization




Ez Answers




Post-Apocalypso



Journalism as a Conversation



How Lego Caught the Cluetrain



Cluetrain in the Cubicle



Acknowledgments


Where are They Now?


Index