Everything I Know about Business I Learned from the Grateful Dead The Ten Most Innovative Lessons from a Long, Strange Trip

ISBN-10: 0446583804
ISBN-13: 9780446583800
Edition: 2012
List price: $17.50 Buy it from $12.14
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Description: The Grateful Dead, one of the most popular bands of all time, still enjoys incredible relevance to this day. But let's admit it, they weren't exactly poster boys for corporate America. Or were they? For an extraordinary 30 years, the Dead improvised  More...

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Book details

List price: $17.50
Copyright year: 2012
Publisher: Grand Central Publishing
Publication date: 11/20/2012
Binding: Paperback
Pages: 256
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.660
Language: English

The Grateful Dead, one of the most popular bands of all time, still enjoys incredible relevance to this day. But let's admit it, they weren't exactly poster boys for corporate America. Or were they? For an extraordinary 30 years, the Dead improvised a business plan-all while making huge profits and pioneering practices subsequently embraced by the business world. Now, business professor and lifelong Deadhead Barry Barnes shares the 10 most innovative business lessons from the band's illustrious career, including: creating and delivering superior customer value; implementing a flat management structure; sharing your content; and more. Barnes shows how the Dead were masters of "strategic improvisation"-the ability to adapt to changing times and circumstances-and that their success lay in their commitment to relentless variation. EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD teaches readers how they did it-and what any business can learn from their long, strange trip.

Barry Barnes is a professor at Nova Southeastern University in Florida.

Foreword
Prologue: The Business Genius of the Grateful Dead
Master Strategic Improvisation: How the Dead Learned to Plan and Act at the Same Time
Live Your Values: How the Dead Did Well by Doing Good
Be Kind to Your Customers: How the Dead Offered Superior Customer Value
Share Your Content: How the Dead Exploited the Power of "Free"
Create a Business Tribe: How the Dead Collaborated with the Deadheads
Insource: How the Dead Learned Do-It-Yourself Business
Innovate Constantly: How the Dead Stayed on the Cutting Edge
Transform Through Leadership: How Jerry Garcia Inspired Greatness in the Dead
Share the Power: How the Dead Encouraged Employees to Lead
Exploit the Experience Economy: How the Dead Kept It Real
Epilogue: The Accidental Capitalists
List of Key Sources
Index

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