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Psychophysiological Measurement and Meaning Cognitive and Emotional Processing of Media

ISBN-10: 0415994144
ISBN-13: 9780415994149
Edition: 2011
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Description: This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes  More...

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Book details

List price: $36.99
Copyright year: 2011
Publisher: Taylor & Francis Group
Publication date: 9/27/2011
Binding: Paperback
Pages: 312
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.144
Language: English

This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media.

Robert F. Potter (Ph.D. Indiana University) is Associate Professor of Telecommunications at Indiana University, Bloomington. He is a member of Core Faculty-Cognitive Science Program and Director of the Institute for Communication Research. His research focuses on the impact of auditory elements on information processing of media, psychophysiological measures as indicators of cognitive and emotional responses to media, and the concept of advertising clutter and its influence on information processing. Additional information about Potter�s work can be found at www.theaudioprof.com .Paul D. Bolls (Ph.D. Indiana University) is co-director of the PRIME Lab and an associate professor of strategic communication at the Missouri School of Journalism. He conducts media psychophysiology research with a specific focus on examining mental processing of public health messages. He has been involved in building and running media psychophysiology labs for the past 15 years, having worked in labs at Indiana University, University of Missouri, and Washington State University.   

Foreword
Preface
Acknowledgments
Psychophysiology in the context of media processes and effects research
A brief history of media effects research
Early research-the impact of film content
Behaviorism's strong influence
Early behaviorist communication research
Opening the black box-the information processing approach
The second debut of physiology in media research
The third time's a charm: psychophysiological approaches to media
Psychophysiology: theoretical assumptions and a history of the field
Basic assumptions of psychophysiology
The brain is embodied
The work of the brain & the body happens over time
The subtractive method applies to analyzing physiological systems
The body's primary job is to keep itself alive
Cognitive processes can be inferred from bodily reactions
Psychophysiological measures are monstrosities
Psychophysiology: a field with a long legacy
Benefits and drawbacks of psychophysiology
Key terms and concepts in psychophysiology
Tracing the basics of the signal chain from body to computer
Electrodes and leads
Photoplethysmographs
Electrode cables and bioamplifiers
Filtering
AD/DA boards
Psychophysiological signal vocabulary
Tonic and phasic responses
Change scores
Habituation and sensitization
Summary
Psychophysiological measures of cognitive processing of media
Conceptualizing cognitive processing of mediated content
The limited capacity model of motivated, mediated, message processing
Cardiac activity: a physiological measure of cognitive processing
Psychological meaning of heart rate
Basic anatomy and physiology of the cardiac system
Recording the ECG in the media research lab
Equipment and technical procedures for recording the ECG
Analysis of cardiac activity data
Examples of research using heart rate to study cognitive processing of media
EEG: a measure of cortical activity underlying cognitive processing of media
Psychological meaning of EEG
Recording the EEG signal
Examples of research using EEG to study cognitive processing of media
Summary
Psychophysiological measures of emotional processing of media
The nature of human emotion
Mind/body interaction in emotion
Arousal and valence as superordinate dimensions of emotion
Skin conductance: an electrodermal measure of arousal
Psychological meaning of skin conductance
Measuring skin conductance in the media research lab
Skin conductance recording equipment and supplies
Skin conductance electrode placement
Analysis of skin conductance data
Examples of the use of skin conductance in media research
Facial EMG: a measure of emotional valence
Psychological meaning of facial EMG
Specific facial muscle activation as an index of emotional valence
Recording the facial EMG signal
Electrode placement for recording facial EMG
Analysis of facial EMG data
Review of recent facial EMG research on emotional processing of media
Summary
Emerging psychophysiological measures for media research
The eye-blink startle response
Conceptual understanding of startle
Measuring eye-blink startle
Recent startle research in media psychology
The post-auricular startle response
Another facial EMG measure: Levator labii
Heart rate variability (HRV)
Functional magnetic resonance imaging (fMRI)
Summary
Connecting psychophysiology to other measures of mediated message processing
Gaining a proper perspective on data obtained from multiple forms of measurement
Understanding relationships between psychophysiological and other measures of processing
Combining self-report and psychophysiological measures of mediated message processing
Self-report measures as indices conceptually related to embodied mental processes
Self-report measures as moderating or emerging from embodied mental processes
Self-report measures of individual differences impacting embodied mental processes
Continuous Response Measurement: a dynamic alternative for measuring psychological states
Thought listing: capturing the qualitative experience of mediated message processing
Secondary task reaction time: a behavioral measure of cognitive resources
Measures of memory: performance indicators of mediated message processing
Summary
On your own: setting up a media psychophysiology lab and conducting experiments
Finding the space
Furnishing the space
Purchasing and understanding your lab equipment
Passing on your understanding: lab training
Designing experiments
Conducting experiments
Summary
Appendix-sample table of contents for lab manual
psychophysiological measures and meaning: implications of current research and a peek at the future
Violent media, violent minds? Insights from psychophysiological measures
News and L curious mind: knowledge gained through psychophysiological measurement
Persuasion and psychophysiological measures of mediated message processing
The future of psychophysiology in studying mediated message processing
Conclusion
Glossary
Bibliography
Index

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