| |
| |
Foreword | |
| |
| |
Preface | |
| |
| |
Acknowledgments | |
| |
| |
| |
Psychophysiology in the context of media processes and effects research | |
| |
| |
A brief history of media effects research | |
| |
| |
Early research-the impact of film content | |
| |
| |
Behaviorism's strong influence | |
| |
| |
Early behaviorist communication research | |
| |
| |
Opening the black box-the information processing approach | |
| |
| |
The second debut of physiology in media research | |
| |
| |
The third time's a charm: psychophysiological approaches to media | |
| |
| |
| |
Psychophysiology: theoretical assumptions and a history of the field | |
| |
| |
Basic assumptions of psychophysiology | |
| |
| |
| |
The brain is embodied | |
| |
| |
| |
The work of the brain & the body happens over time | |
| |
| |
| |
The subtractive method applies to analyzing physiological systems | |
| |
| |
| |
The body's primary job is to keep itself alive | |
| |
| |
| |
Cognitive processes can be inferred from bodily reactions | |
| |
| |
| |
Psychophysiological measures are monstrosities | |
| |
| |
Psychophysiology: a field with a long legacy | |
| |
| |
Benefits and drawbacks of psychophysiology | |
| |
| |
| |
Key terms and concepts in psychophysiology | |
| |
| |
Tracing the basics of the signal chain from body to computer | |
| |
| |
Electrodes and leads | |
| |
| |
Photoplethysmographs | |
| |
| |
Electrode cables and bioamplifiers | |
| |
| |
Filtering | |
| |
| |
AD/DA boards | |
| |
| |
Psychophysiological signal vocabulary | |
| |
| |
Tonic and phasic responses | |
| |
| |
Change scores | |
| |
| |
Habituation and sensitization | |
| |
| |
Summary | |
| |
| |
| |
Psychophysiological measures of cognitive processing of media | |
| |
| |
Conceptualizing cognitive processing of mediated content | |
| |
| |
The limited capacity model of motivated, mediated, message processing | |
| |
| |
Cardiac activity: a physiological measure of cognitive processing | |
| |
| |
Psychological meaning of heart rate | |
| |
| |
Basic anatomy and physiology of the cardiac system | |
| |
| |
Recording the ECG in the media research lab | |
| |
| |
Equipment and technical procedures for recording the ECG | |
| |
| |
Analysis of cardiac activity data | |
| |
| |
Examples of research using heart rate to study cognitive processing of media | |
| |
| |
EEG: a measure of cortical activity underlying cognitive processing of media | |
| |
| |
Psychological meaning of EEG | |
| |
| |
Recording the EEG signal | |
| |
| |
Examples of research using EEG to study cognitive processing of media | |
| |
| |
Summary | |
| |
| |
| |
Psychophysiological measures of emotional processing of media | |
| |
| |
The nature of human emotion | |
| |
| |
Mind/body interaction in emotion | |
| |
| |
Arousal and valence as superordinate dimensions of emotion | |
| |
| |
Skin conductance: an electrodermal measure of arousal | |
| |
| |
Psychological meaning of skin conductance | |
| |
| |
Measuring skin conductance in the media research lab | |
| |
| |
Skin conductance recording equipment and supplies | |
| |
| |
Skin conductance electrode placement | |
| |
| |
Analysis of skin conductance data | |
| |
| |
Examples of the use of skin conductance in media research | |
| |
| |
Facial EMG: a measure of emotional valence | |
| |
| |
Psychological meaning of facial EMG | |
| |
| |
Specific facial muscle activation as an index of emotional valence | |
| |
| |
Recording the facial EMG signal | |
| |
| |
Electrode placement for recording facial EMG | |
| |
| |
Analysis of facial EMG data | |
| |
| |
Review of recent facial EMG research on emotional processing of media | |
| |
| |
Summary | |
| |
| |
| |
Emerging psychophysiological measures for media research | |
| |
| |
The eye-blink startle response | |
| |
| |
Conceptual understanding of startle | |
| |
| |
Measuring eye-blink startle | |
| |
| |
Recent startle research in media psychology | |
| |
| |
The post-auricular startle response | |
| |
| |
Another facial EMG measure: Levator labii | |
| |
| |
Heart rate variability (HRV) | |
| |
| |
Functional magnetic resonance imaging (fMRI) | |
| |
| |
Summary | |
| |
| |
| |
Connecting psychophysiology to other measures of mediated message processing | |
| |
| |
Gaining a proper perspective on data obtained from multiple forms of measurement | |
| |
| |
Understanding relationships between psychophysiological and other measures of processing | |
| |
| |
Combining self-report and psychophysiological measures of mediated message processing | |
| |
| |
Self-report measures as indices conceptually related to embodied mental processes | |
| |
| |
Self-report measures as moderating or emerging from embodied mental processes | |
| |
| |
Self-report measures of individual differences impacting embodied mental processes | |
| |
| |
Continuous Response Measurement: a dynamic alternative for measuring psychological states | |
| |
| |
Thought listing: capturing the qualitative experience of mediated message processing | |
| |
| |
Secondary task reaction time: a behavioral measure of cognitive resources | |
| |
| |
Measures of memory: performance indicators of mediated message processing | |
| |
| |
Summary | |
| |
| |
| |
On your own: setting up a media psychophysiology lab and conducting experiments | |
| |
| |
Finding the space | |
| |
| |
Furnishing the space | |
| |
| |
Purchasing and understanding your lab equipment | |
| |
| |
Passing on your understanding: lab training | |
| |
| |
Designing experiments | |
| |
| |
Conducting experiments | |
| |
| |
Summary | |
| |
| |
Appendix-sample table of contents for lab manual | |
| |
| |
| |
psychophysiological measures and meaning: implications of current research and a peek at the future | |
| |
| |
Violent media, violent minds? Insights from psychophysiological measures | |
| |
| |
News and L curious mind: knowledge gained through psychophysiological measurement | |
| |
| |
Persuasion and psychophysiological measures of mediated message processing | |
| |
| |
The future of psychophysiology in studying mediated message processing | |
| |
| |
Conclusion | |
| |
| |
Glossary | |
| |
| |
Bibliography | |
| |
| |
Index | |