Media Economy

ISBN-10: 0415990467

ISBN-13: 9780415990462

Edition: 2011

Authors: Alan B. Albarran

List price: $69.95 Buy it from $15.19 Rent it from $27.94
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description:

This text emphasises the key drivers and concepts associated with the media economy, and explores the relevant theories and application of these theories to study and analyse the media economy.
Used Starting from $15.19
Rent Starting from $27.94
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Medical Terminology Online content $4.95 $1.99
Add to cart
Study Briefs
Medical Math Online content $4.95 $1.99
Customers also bought
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $69.95
Copyright year: 2011
Publisher: Routledge
Publication date: 6/15/2010
Binding: Paperback
Pages: 216
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.902
Language: English

Alan B. Albarran is the chair of the Department of Radio, Television and Film, as well as the director of the Center for Spanish Language Media at the University of North Texas in Denton, TX. The author/editor of 12 books and former editor of two scholarly journals, Dr. Albarran is internationally recognized as one of the leading scholars in the field of media management and economics. He has presented workshops and seminars in 20 countries and also consults on the media industries. Dr. Albarran's awards include the Broadcast Education Association's Distinguished Scholar Award (2009) and the Journal of Media Economics Award of Honor (2008). He served as the president of the Broadcast Education Association and the Texas Association of Broadcast Educators.

Preface
Understanding the Media Economy
Theories and Approaches Used to Examine the Media Economy
Key Concepts to Understand the Media Economy
Evolving Markets in the Media Economy
Multi-Platform Media Enterprises
Technology and the Media Economy
Globalization and the Media Economy
Regulation and the Media Economy
Social Aspects of the Media Economy
Finance, Valuation, and Investment in the Media Economy
Labor and the Media Economy
Assessing the Future of the Media Economy
References
Index
×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×