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Media Economy

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ISBN-10: 0415990467

ISBN-13: 9780415990462

Edition: 2011

Authors: Alan B. Albarran

List price: $69.95
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This text emphasises the key drivers and concepts associated with the media economy, and explores the relevant theories and application of these theories to study and analyse the media economy.
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Book details

List price: $69.95
Copyright year: 2011
Publisher: Routledge
Publication date: 6/15/2010
Binding: Paperback
Pages: 216
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.682
Language: English

Alan B. Albarran is the chair of the Department of Radio, Television and Film, as well as the director of the Center for Spanish Language Media at the University of North Texas in Denton, TX. The author/editor of 12 books and former editor of two scholarly journals, Dr. Albarran is internationally recognized as one of the leading scholars in the field of media management and economics. He has presented workshops and seminars in 20 countries and also consults on the media industries. Dr. Albarran's awards include the Broadcast Education Association's Distinguished Scholar Award (2009) and the Journal of Media Economics Award of Honor (2008). He served as the president of the Broadcast…    

Preface
Understanding the Media Economy
Theories and Approaches Used to Examine the Media Economy
Key Concepts to Understand the Media Economy
Evolving Markets in the Media Economy
Multi-Platform Media Enterprises
Technology and the Media Economy
Globalization and the Media Economy
Regulation and the Media Economy
Social Aspects of the Media Economy
Finance, Valuation, and Investment in the Media Economy
Labor and the Media Economy
Assessing the Future of the Media Economy
References
Index