Social Communication in Advertising Consumption in the Mediated Marketplace

Name: Social Communication in Advertising Consumption in the Mediated Marketplace
Price: 2.17 USD
Availability: InStock
ISBN: 9780415966764

ISBN-10: 0415966760

ISBN-13: 9780415966764

Edition: 3rd 2005 (Revised)

Authors: William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill

List price: $61.95

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Description:

This third edition addresses new issues such as the Internet & globalization.

Book details

List price: $61.95
Edition: 3rd
Copyright year: 2005
Publisher: Routledge
Publication date: 9/28/2005
Binding: Paperback
Pages: 696
Size: 6.00" wide x 8.75" long x 1.25" tall
Weight: 2.046
Language: English



Preface to the Third Edition



Introduction



From Traditional to Industrial Society



Advertising in the Transition from Industrial to Consumer Society



Advertising and the Development of Communications Media



Advertising and the Development of Agencies



The Structure of Advertisements



Goods as Communicators and Satisfiers



Consumer Cultures and Mediated Markets



Late Modern Consumer Society



Media in the Mediated Marketplace



Full Service Agencies: Globalization and unbundling



Structure and Agency: Tensions at play in advertising design



The Mobilization of the Yuppies and Generation X



Negotiated Messaging for Generation X



Mobilizing the Culturati



The Fifth Frame



Issues in Social Policy


Notes


Index