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Beauty and Business Commerce, Gender, and Culture in Modern America

ISBN-10: 041592667X
ISBN-13: 9780415926676
Edition: 2001
Authors: Philip Scranton
List price: $41.95 Buy it from $3.00
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Description: Here, historians explore how our ideas of what is attractive are influenced by a broad range of social and economic factors. They force us to reckon with the ways that beauty has been made, bought and sold in modern America.

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Book details

List price: $41.95
Copyright year: 2001
Publisher: Routledge
Publication date: 12/20/2000
Binding: Paperback
Pages: 288
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.990
Language: English

Here, historians explore how our ideas of what is attractive are influenced by a broad range of social and economic factors. They force us to reckon with the ways that beauty has been made, bought and sold in modern America.

Preface
Acknowledgments
On Beauty ... and the History of Business
Images and Reforms
"Any Desired Length": Negotiating Gender through Sports Clothing, 1870-1925
Questionable Beauty: The Dangers and Delights of the Cigarette in American Society, 1880-1930
Collars and Consumers: Changing Images of American Manliness and Business
"Fighting the Corsetless Evil": Shaping Corsets and Culture, 1900-1930
Business and Work
A Depression-Proof Business Strategy: The California Perfume Company's Motivational Literature
"I Had My Own Business ... So I Didn't Have to Worry": Beauty Salons, Beauty Culturists, and the Politics of African-American Female Entrepreneurship
"At the Curve Exchange": Postwar Beauty Culture and Working Women at Maidenform
Estee Lauder: Self-Definition and the Modern Cosmetics Market
Constructing Commodities
Black Is Profitable: The Commodification of the Afro, 1960-1975
"Loveliest Daughter of Our Ancient Cathay!": Representations of Ethnic and Gender Identity in the Miss Chinatown U.S.A. Beauty Pageant
Hiding the Scars: History of Breast Prostheses after Mastectomy Since 1945
Notes on the Contributors
Index

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