Gender, Branding, and the Modern Music Industry

ISBN-10: 0415894905
ISBN-13: 9780415894906
Edition: 2013
Authors: Kristin Lieb
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Description: This book explains how female popular music stars must adhere to patterned types and patterned narratives in order to succeed at the highest level of the music industry. Talented women who don’t fit these pre-determined types set by those who came  More...

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Book details

Copyright year: 2013
Publisher: Taylor & Francis Group
Publication date: 3/1/2013
Binding: Paperback
Pages: 224
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.682
Language: English

This book explains how female popular music stars must adhere to patterned types and patterned narratives in order to succeed at the highest level of the music industry. Talented women who don’t fit these pre-determined types set by those who came before them are overlooked entirely, discarded as unmarketable, or simply relegated to the background. Even those with looks and talent have comparatively short lifecycles because industry norms prioritize presentation and packaging over the long-term musical development of female acts. At present, there are numerous male career artists who have been recording and performing regularly for three to four decades (e.g., Bob Dylan, Neil Young, Bruce Springsteen, Elvis Costello), but precious few female career artists with comparable longevity

Acknowledgments
List of Figures and Tables
Preface
Cast of Characters Interviewed for this Book
Critical Frameworks for Considering Pop Stars
Female Popular Music Stars as Brands
The Modern Music Industry
The Lifecycle for Female Popular Music Stars
The Lifecycle Model Continued
Theoretical Foundations for the Lifecycle
Notes
References
Index

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