Qualitative Research Methods for Media Studies An Introduction

ISBN-10: 0415890225
ISBN-13: 9780415890229
Edition: 2013
List price: $37.99
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Description: This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research  More...

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Book details

List price: $37.99
Copyright year: 2013
Publisher: Taylor & Francis Group
Publication date: 10/26/2012
Binding: Paperback
Pages: 248
Size: 6.50" wide x 9.00" long x 0.30" tall
Weight: 0.748
Language: English

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

Bonnie Brennen is Associate Professor in the Journalism School at the University of Missouri and editor of Picturing the Past: Media, History, and Photography and Newsworkers: Towards a History of Rank and File.

Getting Started
Doing Qualitative Research
Interviewing
Focus Groups
History
Oral History
Ethnography and Participant Observation
Textual Analysis

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