Qualitative Research Methods for Media Studies An Introduction

Name: Qualitative Research Methods for Media Studies An Introduction
Price: 5.7 USD
Availability: InStock
ISBN: 9780415890229

ISBN-10: 0415890225

ISBN-13: 9780415890229

Edition: 2013

Authors: Bonnie S. Brennen

List price: $43.99

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Description:

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

Book details

List price: $43.99
Copyright year: 2013
Publisher: Taylor & Francis Group
Publication date: 10/26/2012
Binding: Paperback
Pages: 240
Size: 6.50" wide x 9.00" long x 0.30" tall
Weight: 0.748
Language: English

Bonnie Brennen is Associate Professor in the Journalism School at the University of Missouri and editor of Picturing the Past: Media, History, and Photography and Newsworkers: Towards a History of Rank and File.




Getting Started



Doing Qualitative Research



Interviewing



Focus Groups



History



Oral History



Ethnography and Participant Observation



Textual Analysis