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Book Publishing Industry

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ISBN-10: 0415887240

ISBN-13: 9780415887243

Edition: 3rd 2014 (Revised)

Authors: Albert N. Greco, Jim Milliot, Robert M. Wharton

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Book details

Edition: 3rd
Copyright year: 2014
Publisher: Routledge
Publication date: 7/29/2013
Binding: Paperback
Pages: 490
Size: 5.87" wide x 8.62" long x 2.20" tall
Weight: 1.738
Language: English

Preface
Acknowledgements
About the Authors
Introduction
Book Publishing: An Introduction
New Book Title Output, Book Categories and Prices, Economic Data, Sales, Returns, and the Channels of Distribution
The Development of Modem Book Publishing Companies: History and Analysis
Business Operations
The Editorial Process
Editors, Book Acquisitions, Production, Operations, and Costs
Marketing and Selling Books
The Book Publishing Industry Confronts the Twenty-First Century's Challenges
Glossary
Appendix
Notes
Bibliography
Index